Digital-und Online-Marketing-Berater mit langjähriger Expertise im Performance-, Online-Marketing und Programmatic-Marketing (Agenturseitig sowie Technologie-Dienstleister). Ausgeprägte Sales- und Business Development Erfahrungen sowie eine detaillierte Strategie-Expertise für multinationale Unternehmen (FMCG, B2C, B2B) mit einem Volumen von >10 Mio. € Mediaspent im Multi-Channel-Marketing (Display, Programmatic, Lead, Affiliate, Social, E-com., SEA etc.).
PROJECT HISTORY
06/2018
- 09/2019
Performics Germany GmbH
Business Director / Client Partner
Performics Germany GmbH, Düsseldorf (part of Publicis Media)
* Project selection: Project responsible for pitch lead in new customer business
with successful new customer acquisition and later customer takeovers,
on-boarding until the smooth running of the budget
* Disciplinary director of a >10-headed team
* Multinational customer responsibility for the EMENA region (>20 countries)
* Cross-country overall budget responsibility (>15 million €)
* KPI and strategy implementation at multinational cross-channel level
and its control and assurance
* Strategy development, consulting and support in performance-oriented
cross-channel marketing for SEO, SEA, Social, Programmatic, RTB,
Re-marketing/targeting, E-Commerce, Display-IO etc.
* Holistic business development, cross-selling and further development
at holistic customer level
* C-level support with corresponding escalation level
* Contract negotiation and scope realisation
* Sales or cross-selling responsibility of existing customers
01/2013
- 05/2018
Brandbuero Media GmbH
Chief Operating Officer
Brandbuero Media GmbH, Köln (head activity within the organisation)
* Project selection: Implementation of programmatic marketing within the agency
* Specialist in digital performance & programmatic marketing, Publisher & Market
Network (b2c, b2b & e-commerce)
* Overall operative & disciplinary management responsibility
for all relevant business activities
* Structure and development of all divisions and expansion of the
entire portfolio to existing and new clients
* Strategic planning, implementation and enforcement
* Internal project and corporate development
* Marketing and development of the internal online portals in all areas
* Programmatic marketing (prospecting, native-ad, re-marketing, etc.), Leadgen.,
Affiliate-Marketing and digital performance marketing
* Overall agency and sales responsibility (international) with responsibility for
EBITA, budget, revenue and growth
* Marketing and expansion of the entire product portfolio
* Overall department coordination (IT, Design, Sales, etc.)
* Client and new client overall development
* Market & client-specific potential analyses
06/2013
- 01/2018
Lesepunkte Media House GmbH
Chief Financial Officer
Lesepunkte Media House GmbH, Cologne
(merged to Brandbuero Media GmbH in 01/18)
* Project selection: Implementation of the investors business plan
* Jointly responsible for establishing and expanding the start-up and
developing the associated company's focus
* Financial responsibility including operative business development
* Project support and development
* Market scaling and strategic implementation
* Disciplinary overall management
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