Digital Media & Online Marketing Consultant available

Digital Media & Online Marketing Consultant

available
Profileimage by Anonymous profile, Digital Media & Online Marketing Consultant
  • 50969 COLOGNE Freelancer in
  • Graduation: not provided
  • Hourly-/Daily rates:
  • Languages: German (Native or Bilingual) | English (Full Professional)
  • Last update: 17.02.2021
KEYWORDS
PROFILE PICTURE
Profileimage by Anonymous profile, Digital Media & Online Marketing Consultant
SKILLS
Digital-und Online-Marketing-Berater mit langjähriger Expertise im Performance-, Online-Marketing und Programmatic-Marketing (Agenturseitig sowie Technologie-Dienstleister). Ausgeprägte Sales- und Business Development Erfahrungen sowie eine detaillierte Strategie-Expertise für multinationale Unternehmen (FMCG, B2C, B2B) mit einem Volumen von >10 Mio. € Mediaspent im Multi-Channel-Marketing (Display, Programmatic, Lead, Affiliate, Social, E-com., SEA etc.).
PROJECT HISTORY
  • 06/2018 - 09/2019

    • Performics Germany GmbH
  • Business Director / Client Partner
  • Performics Germany GmbH, Düsseldorf (part of Publicis Media)
    * Project selection: Project responsible for pitch lead in new customer business
    with successful new customer acquisition and later customer takeovers,
    on-boarding until the smooth running of the budget
    * Disciplinary director of a >10-headed team
    * Multinational customer responsibility for the EMENA region (>20 countries)
    * Cross-country overall budget responsibility (>15 million €)
    * KPI and strategy implementation at multinational cross-channel level
    and its control and assurance
    * Strategy development, consulting and support in performance-oriented
    cross-channel marketing for SEO, SEA, Social, Programmatic, RTB,
    Re-marketing/targeting, E-Commerce, Display-IO etc.
    * Holistic business development, cross-selling and further development
    at holistic customer level
    * C-level support with corresponding escalation level
    * Contract negotiation and scope realisation
    * Sales or cross-selling responsibility of existing customers

  • 01/2013 - 05/2018

    • Brandbuero Media GmbH
  • Chief Operating Officer
  • Brandbuero Media GmbH, Köln (head activity within the organisation)
    * Project selection: Implementation of programmatic marketing within the agency
    * Specialist in digital performance & programmatic marketing, Publisher & Market
    Network (b2c, b2b & e-commerce)
    * Overall operative & disciplinary management responsibility
    for all relevant business activities
    * Structure and development of all divisions and expansion of the
    entire portfolio to existing and new clients
    * Strategic planning, implementation and enforcement
    * Internal project and corporate development
    * Marketing and development of the internal online portals in all areas
    * Programmatic marketing (prospecting, native-ad, re-marketing, etc.), Leadgen.,
    Affiliate-Marketing and digital performance marketing
    * Overall agency and sales responsibility (international) with responsibility for
    EBITA, budget, revenue and growth
    * Marketing and expansion of the entire product portfolio
    * Overall department coordination (IT, Design, Sales, etc.)
    * Client and new client overall development
    * Market & client-specific potential analyses

  • 06/2013 - 01/2018

    • Lesepunkte Media House GmbH
  • Chief Financial Officer
  • Lesepunkte Media House GmbH, Cologne
    (merged to Brandbuero Media GmbH in 01/18)
    * Project selection: Implementation of the investors business plan
    * Jointly responsible for establishing and expanding the start-up and
    developing the associated company's focus
    * Financial responsibility including operative business development
    * Project support and development
    * Market scaling and strategic implementation
    * Disciplinary overall management

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