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Last update: 06.09.2022

Marketing and Communications - Sustainability Consulting - Project management

Graduation: BA (Hons) Business, Diplomkauffrau, Certificate Business Sustainability Management
Hourly-/Daily rates: show
Languages: German (Native or Bilingual) | English (Full Professional) | French (Limited professional) | Spanish (Limited professional)

Skills

Integrated Marketing, B2B and B2C (tertiary qualified, 20 years’ experience)
  • Developed and managed integrated Marketing programs across the Asia Pacific region for one of the largest management consulting firms (in Australia, Greater China, Japan, New Zealand, South Korea, South East Asia)
  • Developed and implemented strategic annual Marketing/Comms plans and budgets. Handled all marketing activities including brand management, PR, advertising, events and online for five business units within fast moving Hospitality group and consistently increased overall revenue.
  • Planned and managed integrated B2B and B2C campaigns including digital, print, radio, TV and outdoor campaigns (e.g. on- and offline direct marketing / direct response campaigns, lead generation, viral campaigns, advertisements, various collateral, radio promotions and PR activities etc.) on both client and agency side. Clients included IT, insurance, FMCG and telecommunications companies through to leading international logistics and automotive companies.
  • Planned and coordinated complex digital campaigns in various industries including online strategy, website, contact strategy, data capture, customer interactivity, SEO & SEM and metrics/ ROMI.
Project Management (16+ years’ experience)
  • Successfully organised and run NGO domestic recycling service in Mexico.
  • Effectively project managed a wide variety of projects throughout career. Projects range from
    large Client Marketing to ATL and BTL advertising, multimedia/digital, web based through to
    HRM with e-Recruiting, client services and FMCG.
  • Managed multiple projects and campaigns concurrently and always efficiently handled
    challenging workloads to strict deadlines and under pressure.
  • In advertising- and digital agencies successfully managed clients’ budgets independently,
    from $300K to $5M p.a.
  • Always reported and presented to directors and major stakeholders on a regular basis
  • Consistently coordinated and managed teams of up to 15 people including account service,
    creative and programming staff. Three direct reports.
  • Proven flexibility to adjust work plans as projects, resources and conditions evolve

Project history

09/2016 - 02/2019
Senior Account Director
Splendid Suggestions (Marketing, PR and Design, 10-50 employees)


11/2008 - 11/2015
Marketing Director Asia Pacific
Accenture (Internet and Information Technology, >10.000 employees)

held 3 positions at Accenture Sydney during 7 years:
  • Senior Manager, Asia Pacific Marketing & Communications Director (Technology and Outsourcing Platform)
  • Client and Interactive Marketing Director Australia/New Zealand (ANZ)
  • Manager, Digital Optimisation, Accenture Interactive

Local Availability

Open to travel worldwide
Profileimage by Anonymous profile, Marketing and Communications - Sustainability Consulting - Project management Marketing and Communications - Sustainability Consulting - Project management
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