John von Saurma available

John von Saurma

Content Marketing, Social Media, Campaign Management, Strategy

available
Profileimage by John vonSaurma Content Marketing, Social Media, Campaign Management, Strategy from Hamburg
  • 20535 Hamburg Freelancer in
  • Graduation: not provided
  • Hourly-/Daily rates:
  • Languages: German (Native or Bilingual) | English (Full Professional)
  • Last update: 06.05.2021
KEYWORDS
PROFILE PICTURE
Profileimage by John vonSaurma Content Marketing, Social Media, Campaign Management, Strategy from Hamburg
ATTACHMENTS
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SKILLS
Key Skills
 
  1. Focus
      • Development and implementation of content marketing strategies, B2B specialist
      • Inbound marketing, agency management and stakeholder communication
      • Paid Media Agency & Service Provider Controlling
      • Strategic planning, control and implementation of digital campaigns
      • Digital strategy consulting in the Group and midmarket segment
         
  1. Specialization

Certified Scrum Product Owner (CSPO)  
      • UX, UI, Customer Journey
      • Development of ideas, creative concept design, social media leadership
      • Creative Communication, Design Thinking
      • Development of buyer personas for best possible targeting

CMS:
Sprinklr, WordPress, HubSpot, Jive, First-Spirit, Typo3

Software:
Asana, Microsoft Office, Adobe Premiere Elements & Photoshop

Operative Online implementations:
Facebook Business Manager, Sales Navigator, Hubspot Marketing Automation, Google Search
Console, Google Analytics.

Online Shop implementations:
Amazon Business Shop, Shopify

Areas of activity online:
Logistics, Automotive, FMCG, Healthcare, IT, Lifestyle & Luxury Marketing, Insurance, Industry
Technology, Fashion (Streetwear), Real Estate, Management Consulting, Gastronomy, Hotel, Non-
Profit, Music Industry, Veterinary Pharma.
PROJECT HISTORY
  • 04/2020 - 08/2020

    • DKV EURO Service
  • Senior Expert Digital & Content Marketing
  • Customer: DKV EURO Service https://www.dkv-euroservice.com/de/

    * Marketing project management for: DKV LIVE, E-Mobility, TPI
    * Ideas Development Moving image and blog Introduction
    * Conception Buyer Persona Survey and leadership
    * Optimization of the customer and marketing oriented
    Campaigns Website
    * Agency & Service Provider Management, Stakeholder Communication
    * Budget monitoring

  • 02/2019 - 08/2019

    • DB Schenker AG
    • >10.000 employees
    • Transport and Logistics
  • Global Campaign Manager
  • Project management as Global Campaign Manager for Connect 4.0

    • Implementation, management, control and optimization of Global Marketing    

    • KPI-Tracking

    • Control & optimization of customer- and marketing-oriented Campaigns Website

    • Performance-Management

    • Monitoring SEO, SEA & UX

    • Online channels: LinkedIn, Xing, Facebook, Google 360, Display, SEA, SEO, Bing, E-Mail
    • Agency & Service Provider Control, Stakeholder Communication
    • Budget monitoring, roll-out strategy


  • 02/2019 - 08/2019

    • DB Schenker AG
    • >10.000 employees
    • Transport and Logistics
  • Global Campaign Manager
  • Project management as Global Campaign Manager for Connect 4.0

    • Implementation, management, control and optimization of Global Marketing    

    • KPI-Tracking

    • Control & optimization of customer- and marketing-oriented Campaigns Website

    • Performance-Management

    • Monitoring SEO, SEA & UX

    • Online channels: LinkedIn, Xing, Facebook, Google 360, Display, SEA, SEO, Bing, E-Mail
    • Agency & Service Provider Control, Stakeholder Communication
    • Budget monitoring, roll-out strategy


  • 07/2018 - 09/2018

    • Webguerillas/Territory
  • Content Concepter
  • Webguerillas/Territory, Munich www.webguerillas.com


    Project Management: Client BMW (BMWi)
    * Content research, influencer communication, reporting,
    Editorial planning, customer newsletter, campaign management.
    * Channels: Instagram, Facebook, Twitter, YouTube, Google+
    * CMS Sprinklr
    * Storytelling, Content Marketing, Special Interest Kampagnen

  • 03/2017 - 03/2018

    • Phocus Direct GmbH
    • 50-250 employees
  • Social Sales Manager
  • Phocus Direct GmbH, Nürnberg


    ? Conception, planning, implementation and optimization of lead campaigns
    via landing pages for new customer acquisition in the B2B sector
    ? Conception (text, image) of Facebook, Xing and LinkedIn ads Evaluation of
    monitoring data

  • 03/2017 - 03/2018

    • Phocus Direct GmbH
    • 50-250 employees
  • Digital Strategy Consultant
  • Phocus Direct GmbH, Nürnberg www.phocus-direct.de


    ? Project management in the veterinary medicine segment, strategic and
    operative implementation of social media campaigns and live communication
    (B2B). Design Control, Inbound Marketing Methodic, Content Marketing,
    Offer preparation
    ? Concept for the introduction of a new brand in the Industry segment of the
    Group.
    ? Business Development im Bereich SEO mit Partneragenturen

  • 01/2017 - 03/2017

    • Thyssen Krupp AG
  • Content Manager
  • Thyssen Krupp AG, Essen www.thyssenkrupp.com


    ? Strategic and operative further development of an internal social media
    platform
    ? Migration of websites with UX/UI customization
    ? Community Management
    ? Strategic Content planning
    ? Development of Moving Image Measures including Storyboard Creation

  • 03/2016 - 02/2017

    • BKK VIACTIV
    • 5000-10.000 employees
  • Senior Content Media Consulting & Community Manager
  • BKK VIACTIV Krankenkasse, Bochum www.viactiv.de


    ? Development of a holistic social media strategy for positioning a new brand
    (brand awareness) in the social media
    ? Operational support of the image campaign, development & content
    production for a youth blog (14-29 years) in the area of health and lifestyle
    ? Development of a central content strategy, a central idea (story) and strategic
    content and topic planning

  • 01/2013 - 01/2014

    • Junior International Club St. Gallen
  • Event Manager
  • Junior International Club St. Gallen https://jcisg.ch


    ? Conception, planning and implementation of VIP events, including research
    and cost calculation as well as coordination of logistical and technical
    implementation of events for the Cannes Film Festival, Monaco Boat Show,
    Cannes Yacht Show
    ? Location Scout for the ARD/NDR television production "Côte d´Azur Lifestyle"
    ? Sponsoring & cooperation marketing, consulting and support of artists and VIP
    customers, guest management, promotion and model service

  • 01/2012 - 12/2012

    • Carlton International; Royal Mougins Resort (Mougin), Bespoke Yacht charter (Monaco)
  • Online Media & Community Manager
  • Carlton International (Antibes), Royal Mougins Resort (Mougin), Bespoke Yacht charter (Monaco)

    www.carlton-international.com - www.royalmougins.fr - www.bespokeyachtcharter.com


    ? Conception, implementation and control (D-A-CH) of the social media
    marketing strategies. Employee training for SMM channels and community
    maintenance.
    ? Conception and creation of Facebook; Twitter; YouTube; Pinterest; Tumblr and
    other SMM channels
    ? Conception for lead generation, identification and negotiation of marketing
    cooperations. Content marketing, storytelling, acquisition of PR agencies and
    cooperation partners, management of external partners.

  • 01/2010 - 12/2010

    • Malteser Charity e.V.
  • Social Media Manager
  • Malteser Charity e.V., Cologne www.malteser.de


    ? Conception and creation of Facebook, YouTube & Malteser Blog
    ? Employee training for the channels and community
    ? Content maintenance within a defined social media strategy
    ? Service provider support (SEO/SEM), editorial support and further
    development of the micro site (blogs)

  • 01/2008 - 12/2009

    • Leslie Mandoki
  • Digital Marketing Manager
  • Leslie Mandoki, Lake Starnberg www.mandoki.net


    ? Conception and creation of Facebook, MySpace, YouTube, Twitter accounts
    and Man-Doki.net blogs, handling of external service providers in the online
    marketing sector
    ? Support of the online community on Facebook, YouTube and the Mandoki
    blog, editing of online texts in consultation with the press office and Leslie
    Mandoki
    ? Operative implementation of editorial content for special interest campaigns
    (Audi AG & CDU), display of social media channels and content generation

  • 01/2006 - 01/2008

    • Perfect Marketeam GmbH
  • Head of Cooperate Communications, Head of Email Marketing
  • Perfect Marketeam GmbH, Munich


    ? Planning, further development and creation of the agency's own B2C
    newsletter
    ? Customer consultant for DELL
    ? Customer Consultant for TELEKOM
    ? Affiliate Marketing and CPL Campaigns
    ? Special forms of advertising Concept - Sweepstakes
    ? Management of the PR agency and cooperation partners

  • 01/2001 - 12/2005

    • Matrix Target Events
  • Managing Director CEO
  • Matrix Target Events, Munich


    SELECTION OF REFERENCES
    ? Promotion Sales Force for Client Sprint, Backbones
    ? TV1.de, POS conception and Event Promotion
    ? Audi Inc, Assistant to the Project Manager for the Opening of the Audi Museum
    Mobile
    ? Hard Rock Café Munich, conception & cooperation marketing of the opening
    event
    ? Alfa Romeo, Red Passion Event organization, POS in Coop. with Campari Grp
    ? Burda Publishing (Amica Magazin), Sales Force Promotion, POS
    ? Brita Wasserfilter, POS Concept

  • 01/1998 - 01/2001

    • Adman-Lounge e.V.
  • Founder
  • Adman-Lounge e.V., Munich
    Real-practicing platform for advertising and media with monthly Come2Gether events


    ? Cooperation marketing with Europa Fachpresseverlag (W&V) and trade
    Publication Horizont
    ? Sponsoring actions, POS actions, Incentive conception, Event management,
    conception of special advertising forms and profit plays (on-line and Events),
    Sales graduation. Sales Promotion, trade fair:


    Prinz City Guide; Sixt Inc; Red Bull; Stella Entertainment; Getty Images;
    Campari Group; IDG Verlag; Nestle AG; LVMH Group (Moet); Allianz Inc;
    Bahlsen Inc; 1&1; Burda Publishing; Radeberger; Holsten; Maritim Hotel
    Munich.


    ? Trade marketing in cooperation with Kogag Event GmbH and Avantgarde for:
    E-Puls (O2 Group) and Audi Inc

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