Business Consultant & Interim Manager, Chief Commercial Officer available

Business Consultant & Interim Manager, Chief Commercial Officer

available
Profileimage by Anonymous profile, Business Consultant & Interim Manager, Chief Commercial Officer
  • 15569 Woltersdorf b. Berlin Freelancer in
  • Graduation: Business, Master Communications
  • Hourly-/Daily rates:
  • Languages: Chinese (Elementary) | German (Native or Bilingual) | English (Full Professional) | French (Limited professional)
  • Last update: 07.04.2021
KEYWORDS
ATTACHMENTS
CV - Tabea Jost

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SKILLS
CRM, visualization, digital assets, DSL, MS Office, SharePoint, Jira, Confluence, SAP R/3, MS Teams, HTML, Adobe Photoshop, WordPress, Typo3, Veeva, Salesforce
PROJECT HISTORY
  • 11/2019 - 09/2020

    • EDU Medical (brand of Candana GmbH)
  • Chief Commercial Officer & Member of the Steering Board
  • Digital university for medical students & digital learning products | revenue: €7 million | 75
    employees
    Chief Commercial Officer & Member of the Steering Board , interim position/intention
    (maternity cover)
    * Reviewed existing strategy, tools, website, processes and outcomes for investment round
    * Refined strategy and set up KPIs | carried out regular benchmarking with competitors
    * Controlled the implementation of customer journey and further development of
    reporting system based on the respective KPIs with the necessary data analyses from
    different sources, incl. customer insights
    * Defined knowledge gap and created proposals on commercial excellence
    * Developed sales & marcom strategy with clear focus on ROI (activities, e.g., online
    marketing for lead generation and customer education), reporting
    * Introduced omni-channel marketing plan, developing strategic communication plan,
    USPs, messaging for different products and services
    * Installed lean multi-project management and project delivery
    * Steered project managers and drove project-related, cross-functional teams
    * Gathered CRM requirements of all users, managing implementation and user trainings
    * Direct report to investors, serving as sparring partner for expansion strategy and refine
    business model | closely interacted with partners and vendors
    Responsibility: Revenue of up to €7 million | budget of > €1 million | professionally and
    disciplinarily managed 9 employees, incl. 2 executives
    Achievements:
    * Sustainable sales increases by 25% through new target group & stable existing customers
    * Cost reductions by 60% through strategic planning despite 40% more campaign
    achievements | engagement of 60% on SM through content planning | new website
    * Lean organizational structure with excellent customer focus and student service

  • 04/2019 - 10/2019

    • Tabea Jost Consulting
  • Business Consultant & Interim Manager
  • freelance partner network)
    Business Consultant & Interim Manager
    Consulted a digital venture with focus on expanding a medical company's strategy to
    attract new customers, compete successfully
    Planned generation of revenue by launching a new service based on AI
    Assessed requirements, introduced new B2B business model for VC with the aim to
    produce medical hard- and software devices with focus on digital patient records in
    hospitals, ambulances, MVZs, etc. Partnership w university (sterile plastics)
    Provided project support of agile set-up and implementation digital product computer
    vision (Labs91 for Zeiss IQS)
    Responsibility: Project volume of approx. €2 million each | professionally managed
    project employees in a matrix organization and direct sparring partner with investors
    Achievements:
    * Design and development of a new business model and planned increase in sales by 25%
    * Planned introduction of digital product for market entry DE




    * Successful B2B business model (incl. market access, supply chain, product and IT) for
    hardware + software product on digital patient records

  • 04/2018 - 03/2019

    • Carl Zeiss Meditec AG
  • Global Director Marketing and Communications
  • Robotic visualization MCS medical products| revenue: €1,459 billion | 3,230 employees
    Global Director Marketing and Communications , interim position/intention (maternity
    cover)
    Designed and implemented strategic roadmap for MCS ( Neuro, Spine, Dental, ENT, GYN)
    with focus on digital, prepared budget of fiscal year 2018/19, incl. new accounting structure
    Project lead for new product launches focus SPINE and ENT (Tivato 700) in collaboration with
    Regulatory, Marketing, Business Management, Sales, Academy, KOL
    Collaborated with different departments on customer focus and BI and implemented results
    in current VR/AR/MR projects (e.g., AR/VR modules for tradeshows and web) across the
    company, across different divisions and based on projects
    Guided service partners in analysing global markets for product launch (especially
    US/Europe) and contributed to technical product design matters with results
    Drove incremental testing of the products for product launch with the Sales team by
    evaluating hypotheses for usability through customer tests and studies
    Managed pilot projects in performance marketing and introduced measurements
    Built new agile structures and roles together with global HR for marketing department,
    coaching employees - 10/
    Responsibility: Budget of < €3 million | professionally and disciplinarily managed 6
    employees and professionally managed 12 project employees in a matrix organization
    Achievements:
    Product launch of Tivato 700 in Spain and in the USA, incl. tests with sales teams, studies
    with customers, digital assets and field services
    Successful launch with digital sales collaterals and tools & services (e-catalogue for field
    sales, 3D OR to fit medical product, smart services)
    Introduction of new scientific and content marketing strategy and education program
    (MCM, automated targeted email programs, etc.)

  • 03/2017 - 02/2018

    • Bayer Consumer Health AG & Bayer Business Services GmbH
  • Project Lead Global Business Partner IT Commercial & IT Project Manager Global Release and Life-Cycle Management Prescription
  • Designed & managed global digital services demand management w more than 15
    countries and OTC brands (e.g. Bepanthen, Iberogast, Afrin, Elevit, Aspirin)
    Digital health trend monitoring. Held regular (virtual) meetings w global Consumer
    Health stakeholders to collaborate, serve, educate, influence
    Identified, assessed, tested, deployed global IT change requests for sales, order, pricing
    processes

  • 01/2016 - 02/2017

    • Tabea Jost Consulting
  • Marketing and Business Growth Consultant
  • Business consulting for Careerfoundry | revenue: €2,358 million | 80 employees
    Marketing and Business Growth Consultant
    Evaluated business potential, sales and supplement turnover for digital products in
    online education as well as marketing team performance
    Directly reported to the founders serving as sparring partner during crisis
    * Created a new marketing and growth strategy with strong focus on cost cutting

  • 06/2014 - 12/2015

    • Mynewsdesk GmbH
  • Director of Marketing & Coms (CMO DACH)
  • Guided as member of the board on M&A and established a new stable organisation
    Supported the turnaround by heading marketing department

  • 09/2011 - 06/2014

    • Start-up Tabea Jost Communication Consulting, merged with DauthKaun Agency
  • Partner for Agency DauthKaun
  • Various other roles, e.g.: Head of Marketing Communications Department, Employee in Marketing & Public
    Affairs Corporate Publishing, Employee in TV Licensing and Head of TV Production,
    Product Management and Clinical Evaluation for Export of Medical Devices, Managing
    Director of a Casting Agency, DSL Directsales etc.
    First own start-up for educational software for children w age 21.

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