Robotic visualization MCS medical products| revenue: €1,459 billion | 3,230 employees
Global Director Marketing and Communications , interim position/intention (maternity
cover)
Designed and implemented strategic roadmap for MCS ( Neuro, Spine, Dental, ENT, GYN)
with focus on digital, prepared budget of fiscal year 2018/19, incl. new accounting structure
Project lead for new product launches focus SPINE and ENT (Tivato 700) in collaboration with
Regulatory, Marketing, Business Management, Sales, Academy, KOL
Collaborated with different departments on customer focus and BI and implemented results
in current VR/AR/MR projects (e.g., AR/VR modules for tradeshows and web) across the
company, across different divisions and based on projects
Guided service partners in analysing global markets for product launch (especially
US/Europe) and contributed to technical product design matters with results
Drove incremental testing of the products for product launch with the Sales team by
evaluating hypotheses for usability through customer tests and studies
Managed pilot projects in performance marketing and introduced measurements
Built new agile structures and roles together with global HR for marketing department,
coaching employees - 10/
Responsibility: Budget of < €3 million | professionally and disciplinarily managed 6
employees and professionally managed 12 project employees in a matrix organization
Achievements:
Product launch of Tivato 700 in Spain and in the USA, incl. tests with sales teams, studies
with customers, digital assets and field services
Successful launch with digital sales collaterals and tools & services (e-catalogue for field
sales, 3D OR to fit medical product, smart services)
Introduction of new scientific and content marketing strategy and education program
(MCM, automated targeted email programs, etc.)