Creative & Strategic Marketing Leader
Keywords
Skills
UI design, social media, Facebook, Instagram, Website design, Google Analytics, Sitecore, Sharepoint CMS, Hootsuite, Facebook ads, Squarespace, Wordpress, Wix, Canva, Adobe Photoshop, Campaign Monitor, Mailchimp, Trello, Smartsheet, Google Docs, Word, Excel, PPT, Google search, SEO, Google, microdata, CRM
Project history
02/2021
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02/2021
Creative Projects cont.
01/2015
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02/2021
B2B Marketing & Communications
Asaleo Care
Guest speaker for B2B marketing
presentation to Asaleo Care
presentation to Asaleo Care
01/2019
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12/2020
Global Lead Creative Services Officer
Qatar Airways
World's Best Airline and is one of the youngest global airlines to serve
all six continents and is fastest-growing airline in the world.
- Graded as strong leader and mentor during all performance reviews
- Project management for COVID-19, copywriting, social media, video
campaigns, Premium campaign, destination launches, football tournaments,
World Athletics Championships and Qatar Life event.
- Liaised daily with key stakeholders (PR, Corp Comms, brand team, commercial
marketing, graphic designers, videographers, copywriters, events and
sponsorship teams)
- In-house agency advertising production with brand teams, commercial
marketing and all departments across Qatar Airways Group incl. HR
- Produced digital advertising material and offline advertising globally
- Ensured quality and integrity of the Qatar Airways brand is continued, on point,
safeguarded and improved
all six continents and is fastest-growing airline in the world.
- Graded as strong leader and mentor during all performance reviews
- Project management for COVID-19, copywriting, social media, video
campaigns, Premium campaign, destination launches, football tournaments,
World Athletics Championships and Qatar Life event.
- Liaised daily with key stakeholders (PR, Corp Comms, brand team, commercial
marketing, graphic designers, videographers, copywriters, events and
sponsorship teams)
- In-house agency advertising production with brand teams, commercial
marketing and all departments across Qatar Airways Group incl. HR
- Produced digital advertising material and offline advertising globally
- Ensured quality and integrity of the Qatar Airways brand is continued, on point,
safeguarded and improved
01/2015
-
12/2020
Marketing Consultant
Lions N Gazelles
Digital Marketing & Website Design Services
- Acquired, in less than 2 months, 1,500+ Instagram followers for hospitality
client in Melbourne and Brisbane, Australia
- Successfully created over 10+ websites and digital strategies for clients in
hospitality, fitness, financial, government and mining industries
- Website design for Australian 'Recognition in Anthem' project
- Website design for Open Pantry Consulting
- Social media setup and management for IVF Dr Genia Rozen
- Acquired, in less than 2 months, 1,500+ Instagram followers for hospitality
client in Melbourne and Brisbane, Australia
- Successfully created over 10+ websites and digital strategies for clients in
hospitality, fitness, financial, government and mining industries
- Website design for Australian 'Recognition in Anthem' project
- Website design for Open Pantry Consulting
- Social media setup and management for IVF Dr Genia Rozen
01/2018
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01/2019
Digital Marketing Manager
Verve Portraits
Award-winning Australian portrait photography studios
- Ran multiple successful digital campaigns for photography experiences
- Managed new UX website design, e-newsletters from start to end for CX,
including copywriting and social media campaigns
- Met and exceeded eComm targets for Chinese/Lunar New Year campaigns
- Conducted lead generation campaigns with graphic designer and marketing
manager by writing own copy, Facebook Ads
- Worked with designers, studio managers to deliver high quality marketing
projects
- Ran multiple successful digital campaigns for photography experiences
- Managed new UX website design, e-newsletters from start to end for CX,
including copywriting and social media campaigns
- Met and exceeded eComm targets for Chinese/Lunar New Year campaigns
- Conducted lead generation campaigns with graphic designer and marketing
manager by writing own copy, Facebook Ads
- Worked with designers, studio managers to deliver high quality marketing
projects
01/2017
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12/2018
Social Media Specialist & Campaign Manager
Australia & NZ; Pearson
The world's leading learning company with 150 years of experience in
publishing with the latest technology and services.
- Created all social media campaigns, content creation and management,
video campaigns, online and offline campaigns including educational book
digital campaign launches.
- 286% uplift social media engagement in 2 weeks
- 3000+ people engaged on 2 social posts through organic and paid
advertising strategies
- 7% YTD uplift no. people reached on Pearson Australia Facebook community
publishing with the latest technology and services.
- Created all social media campaigns, content creation and management,
video campaigns, online and offline campaigns including educational book
digital campaign launches.
- 286% uplift social media engagement in 2 weeks
- 3000+ people engaged on 2 social posts through organic and paid
advertising strategies
- 7% YTD uplift no. people reached on Pearson Australia Facebook community
01/2013
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12/2015
Online Marketing Coordinator
Wesley College
Wesley is one of the top leading independent coeducational schools in
Australia. The College consists of seven campuses around Australia. I
was responsible for digital initiatives for the College.
- Highest performing school on Facebook in Australia (engagement & fan base)
- Devised innovative digital marketing strategy for 2015+
- Over 120% in Facebook engagement rates since role commencement
- Successfully increased online event bookings by 30% through social media
content & eDMs and new social media strategies
- Worked with staff to devise content,
- Implemented website, eDM and social media content production
- Over 120% increase in social media engagement rates overall since role
commencement
- Digital delivery of international section of website across 8 languages
Australia. The College consists of seven campuses around Australia. I
was responsible for digital initiatives for the College.
- Highest performing school on Facebook in Australia (engagement & fan base)
- Devised innovative digital marketing strategy for 2015+
- Over 120% in Facebook engagement rates since role commencement
- Successfully increased online event bookings by 30% through social media
content & eDMs and new social media strategies
- Worked with staff to devise content,
- Implemented website, eDM and social media content production
- Over 120% increase in social media engagement rates overall since role
commencement
- Digital delivery of international section of website across 8 languages
01/2014
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01/2015
Digital Marketing Strategist
LawAdvisor
LawAdvisor's mission is to provide legal help to anyone, anytime,
anywhere. LA helps everyday people better understand their legal
rights.
- Responsible for supporting and consulting to LawAdvisor and driving
innovative digital strategies, social media and brand awareness to help
connect clients who need legal help with quality lawyers
- Supported the LA team with marketing, UX, social media and digital strategy
- Supported LA startup concept development to pre-during-post launch
- Devised digital strategy for LawAdvisor customer and consumer launch
- Devised social media strategy and attracted over 11,000 Facebook fans
within the first month of LawAdvisor launch
- Devised digital competitive analysis
- Over increase of 200% social media engagement rates
anywhere. LA helps everyday people better understand their legal
rights.
- Responsible for supporting and consulting to LawAdvisor and driving
innovative digital strategies, social media and brand awareness to help
connect clients who need legal help with quality lawyers
- Supported the LA team with marketing, UX, social media and digital strategy
- Supported LA startup concept development to pre-during-post launch
- Devised digital strategy for LawAdvisor customer and consumer launch
- Devised social media strategy and attracted over 11,000 Facebook fans
within the first month of LawAdvisor launch
- Devised digital competitive analysis
- Over increase of 200% social media engagement rates
01/2011
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12/2012
Digital Producer
Mouths of Mums & Eletta Ad Agency
MoM is an online community where Australian mothers and families
review products, services and new ideas.
- Responsible for managing the Mouths of Mums website and web
development, digital strategy and campaigns, client online reviews, building
client partnerships and seeking new business opportunities.
- Gained over 6,000 new and organic Facebook fans on the Mouths of Mums
Facebook page for the Mother's Day campaign
- Resulting in Top 5 Google search results for product review pages; increased
search visibility by implementing SEO and Google rich snippets using
microdata on all product review webpages
- Exceeded Toyota's opt-in targets by 15% for Toyota Kluger Family Car
campaign through integrated content marketing campaign (blogs, reviews,
videos) and generated new insights for client via customer profiling and
behaviour
- Successfully positioned Zurich Financial Services as philanthropic to the
target market via customer insights via online cause-related campaign 'MoMs
Helping Mums'.
review products, services and new ideas.
- Responsible for managing the Mouths of Mums website and web
development, digital strategy and campaigns, client online reviews, building
client partnerships and seeking new business opportunities.
- Gained over 6,000 new and organic Facebook fans on the Mouths of Mums
Facebook page for the Mother's Day campaign
- Resulting in Top 5 Google search results for product review pages; increased
search visibility by implementing SEO and Google rich snippets using
microdata on all product review webpages
- Exceeded Toyota's opt-in targets by 15% for Toyota Kluger Family Car
campaign through integrated content marketing campaign (blogs, reviews,
videos) and generated new insights for client via customer profiling and
behaviour
- Successfully positioned Zurich Financial Services as philanthropic to the
target market via customer insights via online cause-related campaign 'MoMs
Helping Mums'.
01/2010
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01/2011
Brand Marketing Coordinator
Nice Pak Products
Responsible for growing Nice Paks' brands, implementing marketing
campaigns, new product development, packaging design and
development, digital communications including (website, eDM, social
media), including promotions and sales at customer tradeshows and
events.
- Launched new Heinz Baby and Private Label products into the Australian
market
- Developed digital marketing strategy for Heinz Baby Basics
- Managed social media pages for healthcare and baby consumer brands to
improve brand presence and drive online engagement
- Managed eDMs for consumer brands Heinz, Sudocrem, Infacol
- Developed digital strategy to Heinz Baby Basics, potentially saving the
company $20,000 on digital agency consultations and fees
- Developed and managed social media strategies for the new Facebook
page, featuring all of Nice Pak's brands
campaigns, new product development, packaging design and
development, digital communications including (website, eDM, social
media), including promotions and sales at customer tradeshows and
events.
- Launched new Heinz Baby and Private Label products into the Australian
market
- Developed digital marketing strategy for Heinz Baby Basics
- Managed social media pages for healthcare and baby consumer brands to
improve brand presence and drive online engagement
- Managed eDMs for consumer brands Heinz, Sudocrem, Infacol
- Developed digital strategy to Heinz Baby Basics, potentially saving the
company $20,000 on digital agency consultations and fees
- Developed and managed social media strategies for the new Facebook
page, featuring all of Nice Pak's brands
01/2009
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01/2010
Digital Marketing Coordinator
L'Oréal Paris
- Responsible for coordinating the Maybelline New York and L'Oreal Paris
websites, the first new sites in 7+ years
* Digital coordination of L'Oréal Melbourne Fashion Festival microsites, the
Ovarian Cancer Research Foundation & L'Oreal Men Expert Formula 1
Australian Grand Prix Edition newsletters/eDMs
- Responsible for creation, development and daily follow-up of digital tools
- Successful coordination of microsites, e-newsletters incl. campaign reports
- Developed L'Oréal Mobile Marketing White Paper, saving the company a
potential $10,000+ in costs
- Successful coordination of member loyalty CRM programs with monthly
growth of over 10,000+ members
websites, the first new sites in 7+ years
* Digital coordination of L'Oréal Melbourne Fashion Festival microsites, the
Ovarian Cancer Research Foundation & L'Oreal Men Expert Formula 1
Australian Grand Prix Edition newsletters/eDMs
- Responsible for creation, development and daily follow-up of digital tools
- Successful coordination of microsites, e-newsletters incl. campaign reports
- Developed L'Oréal Mobile Marketing White Paper, saving the company a
potential $10,000+ in costs
- Successful coordination of member loyalty CRM programs with monthly
growth of over 10,000+ members
Local Availability
Only available in these countries:
Australia
Remote work only.
