SEO-specialist

Internal optimization:
1. Internal SEO audit, usability audit;
2. Search and elimination of errors that negatively affect further promotion and conversions;
3. Formation of SEO strategy for project promotion;
4. Collecting and clustering the semantic core of queries;
5. Formation of a content placement plan;
6. Optimization of existing pages for search queries - formatting texts and meta-tags (Title, Description, H1, H2-H6);
7. Internal linking of site pages in order to correctly distribute the link weight.
8. Statement of technical specifications and control of writing texts by copywriters;
9. Placement and generation of new pages.
External optimization:
1. Audit of the link profile;
2. Analysis of competitors in the niche;
2. Registration in local directories of organizations;
3. SERM - working with reputation in the network;
4. Registration in Yandex, Google maps, Yandex catalogs;
5. Removal of sanctions from search engines (Baden-Baden, Google Penguin,);
6. Formation of anchor - sheet.
6. Work on the formation of a natural link profile (Crowd Marketing, links from news and thematic sites, trust sources).