Project/Production lead commercial & creative full-service for key account clients,
creating advertising campaigns in pre-sales and post-sales support, to large-scale project
leading in ATL & BTL campaign productions (including awarded campaings).
- managed account management team of 5 people.
- drove conception Branded Entertainment/Content Marketing for national market.
- integrated clients creatively in "Germany's Next Topmodel" & "The Voice Of Germany".
- creative direction & client consulting for national market.
- owned productions budgets of up to EUR 350K & teams of up to 50 people.
- marketing contributor for business development in a start up company (Sugar Ray).
- clients: "Procter & Gamble", "L'Oréal", "Opel", "Vodafone", "Ehrmann Joghurt".
- budget negotiations with clients to get the project and steer creative direction.
- oversaw timings, on-time delivery and on-budget executions for all productions
- oversaw conception, production, and post production for scripted content.
- coordinated between different stakeholders such as legal department, marketing, etc.
- consulted the client on their communication marketing.
- liaise between producers and teams in Germany and USA (Los Angeles productions)