A Multinational financial organization with presence in 35 countries in Africa, Europe, and America.
* Development and Implementation of strategic marketing plans that increase agent network .
* Manage and review stakeholder's events for effective and efficient engagement. (I.e .
mentorship opportunities).
* Integrated all marketing efforts (advertising, promotions, experiential, Signage and marketing
assets) within a consistent overall marketing plan.
* Created and managed a robust market research and intelligence database and reports for
business insights and decision-making.
* Coordinated production of marketing and promotional materials and programs including but
not limited to print, electronic media, direct mail, and signage.
* Developed plans, programs, events and promotions to improve market penetration and meet
corporate objectives.
* Managed the branding of partner's signage i.e. Banks (UBA, Union bank and Ecobank
branches Nationwide) and Airtel agent locations.
* Managed and coordinated the onboarding and branding of all WAR I's 3,000 growing agent
network in Nigeria and Ghana.
* Participation in market development activities including travelling and promotion to increase
agent acquisition and increase the flow of transactions.
* Responsible for communication to internal audience and various customer segments.
* Sourcing of advertising opportunities and placing adverts in the press-local, regional, national
and specialist publications such as the radio, TV, newspaper, billboard etc.
* Liaising and networking with a range of stakeholders including customers, colleagues, agents
and partner organizations.
* Manage the distribution of agent kits and branding materials to agents, merchants, and
partners.
Achievements:
* Successfully trained and on-boarded all operational staffs of Union Bank, UBA and Ecobank
bank on the Wari environment to ensure smooth transactions.
* Successfully managed and coordinated the pylon branding all Union bank and Ecobank bank
branches in Nigeria.
* Developed strategy that successfully increased the WARI agent network from 100 to 3,000 in 1
year in Nigeria and was also adopted in Ghana.
* Successfully managed and coordinated onboarding and branding of all WARI agent locations
in Nigeria and Ghana.
* Carried out market promotional activities that increased volume of transaction by 50%.