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Last update: 03.02.2022

Performance marketing specialist

Graduation: not provided
Hourly-/Daily rates: show
May vary depending on the scope of work and project duration
Languages: English (Full Professional) | Spanish (Elementary)

Attachments

Profile.pdf

Skills

Google Ads (Search, Shopping, Display, Video, App, Max), Facebook, Instagram, Spreadsheets, Google Analytics, LinkedIn, Twitter, WordPress, Adobe Photoshop, Lightroom, Adobe Illustrator, social media, Photoshop, Illustrator, databases.

Project history

04/2021 - Present
Performance marketing specialist
Media Investment (50-250 employees)
Media and Publishers

10/2020 - 04/2021
Senior Campaign Manager
GroupM România (50-250 employees)
Media and Publishers

08/2018 - 10/2020
Digital Marketing Specialist
Media Investment (50-250 employees)
Media and Publishers
Activities:
* create and execute strategy & marketing campaigns that align with business
priorities;
* plan and execute account-based marketing and digital marketing campaigns
leveraging channels including Google Ads ( YouTube, Display, Search, App
Install ), Facebook & Instagram Ads ( Reach, Awareness, Traffic, Engagement,
Conversions, Leads, Video, App Install );
* partner with external suppliers to create special projects for the agency's
clients;
* use strong analytical skills to measure and report the performance of
marketing campaigns across multiple channels and assess against goals;
* display campaigns on .ro websites.
Tools:
* Google Ads ( Search, Display, YouTube, AppInstall );
* Google Data Studio;
* Supermetrics;
* Spreadsheets;
* Dashboards;
* Adverity Data App & Insights;
* Google Analytics;
* Facebook & Instagram Ads;
* Facebook Business Manager Platform;
* LinkedIn Advertising;
* Twitter Advertising;
* Wordpress basics;
* Adobe Photoshop & Lightroom;
* Adobe Illustrator.

11/2016 - 08/2018
Professional Freelancer
Freelance Marketing and Digital Creative Services
Facebook Ads
Social Media
Copywriting
Social Media content
Adobe Illustrator, Photoshop, Adobe Lightroom skills;
Branding
Google Ads
Digital Marketing
PPC Advertising

05/2015 - 11/2016
Digital Client Services Manager
Graphic House Agency
* Development and implementation social media strategy & communication
campaigns;
* Implementing campaigns on Facebook, Instagram & Google Ads;
* Organising events;
* Negotiating contracts with our clients & suppliers;
* Creating Facebook & Instagram content;
* Abobe Illustrator, Photoshop & Lightroom skills;
* Project managing ( initiating, planning, executing, reporting);
* Pay Per Click (PPC);
* Sales.

Time and spatial flexibility

I am based in Bucharest, and I work remotely. Depending on the project and the time span of it, I am available for in-person meetings.

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