SEO Expert, SEO Audit, SEO Keyword Research, Google Ads, PPC, Linkbuilding

Initial data:

• Topic: Online Marketplace Development (Ruby on Rails, React.js, etc.)

• Site Age: 4 years

• Backlinks to getting started: there were many low-quality rental links

• Internal website optimization: from scratch

Introduction: 

The budget for the purchase of external links was quite limited, and when choosing a strategy and evaluating the terms of promotion, we started from the budget. The niche is narrow but competitive. The budget, in this case, plays an important role.

Stages

Discovery phase

• competitors' link strategy and the placement of the most effective link donors;

• competitors' content strategy - what topics of texts, what structure of texts, presence of media content, presence of marketing elements in an article that catch the target audience, how interesting the content is, bounce rates and other parameters;

• the internal structure of the site and linking - transfer of internal weight between sections of the site;

• Clutch competitor reviews and competitor cases to find out who their customers are;

• competitors' social activity to understand how they pump their content marketing articles.

Internal website optimization

Link website development

Content Marketing

Promotion Result

Thanks to the right topics for content marketing and building a link profile in the USA, the site is well ranked in the target solvent countries and the site has targeted traffic (there is practically no Indian traffic).

As a result of the work, a stream of leads went to the site. If we compare the indicators at the beginning of the year and at the time of writing the case, then the number of calls through the contact form grew from 20 to 39 per day - this number increased by 290%.

The website went into operation after a redesign with a number of mistakes made previously.

Responsibilities:

• Development of a strategy for promoting the company's website;

• Collection of the semantic core;

• Internal website optimization;

• External website optimization;

• Drawing up Terms of Reference for the programmer on improvements on the website, monitoring the implementation of these tasks;

• Work with content (compilation of technical specifications for copywriters, acceptance and verification of texts);

• Working with a link profile (cleaning existing links and building new ones).

Results:

• Improved DR of the website;

• Withdrawal of the site from the filter;

• Increase in the number of leads by 1280%;

• Traffic increased from 500 to 64000 per month.

Responsibilities:

• Managing a team of SEO specialists;

• Development of a strategy for promoting the company's website;

• Collection of the semantic core;

• Internal website optimization;

• External website optimization;

• Development of a link promotion strategy for the website;

• Drawing up Terms of Reference for the programmer on improvements on the site, monitoring the implementation of these tasks;

• Work with content (compilation of technical specifications for copywriters, acceptance and verification of texts).

Results:

• Built from scratch and managed a team of SEO specialists;

• Increase in the number of leads by 3200% in total for projects.

Responsibilities:

• Development of a strategy for promoting the company's website;

• Collection of the semantic core;

• Internal website optimization;

• External website optimization;

• Development of a link promotion strategy for the website;

• Work with content (compilation of technical specifications for copywriters, acceptance and verification of texts).

Results:

• With the help of an involved programmer, the speed of the website has been improved;

• Improved usability on the website;

• Improved the behavioral factor on the website;

• Traffic increased from 10,000 to 50,000 per month.

Initial data:

• Domain age: 2012

• Traffic: 1000 clicks per day

• Region: Ukraine

• Internal optimization: no

• External optimization before starting work: no

• Low-frequency traffic to product pages

Stages of website promotion

All work was divided into several stages:

• Stage 1: Audit of competitors and topic capacity;

• Stage 2: Internal audit of the site at the beginning of the promotion and technical revision of the site;

• Stage 3: Collecting semantics, clustering, and building the recommended site structure, optimal for promotion;

• Stage 4: Writing texts and metadata, creating static pages for filters;

• Stage 5: Re-linking the site to strengthen the static weight of the site;

• Stage 6: Build a link strategy and strengthen your link profile.

Standard problems were fixed:

1. Main site mirror selected;

2. Removed standard duplicates, such as /index.php, / home, and the like;

3. Indexing of pages is configured, technical pages on the site are closed from indexing, such as entering the admin panel, registration page, etc;

4. There was no h1 header at all on product pages. This title was rendered simply by styling. This problem was eliminated by programmers and a field for manually entering the title wording we need was introduced;

5. The site also had many metadata duplicates, i.e. different pages contained the same metadata: Title and Description;

6. This problem was solved at the stage of implementing the generation of metadata for pages;

7. In order for all pages to be indexed and traffic flowed to them, we needed to help the search engine see them. To do this, we set the task for the developers to install a sitemap generation module. Since the search engine recommends limiting the number of lines in the map to no more than 30,000, we split all the pages of the site into several maps - 22 site maps were made and so we solved the indexing problem;

8. Pagination pages configured;

9. Alt for images are written everywhere;

10. Optimized image sizes;

11. Browser caching enabled;

12. The site is put in order according to the requirements of Google PageSpeed ​​Insight.

Result:  

Traffic grew from 30,000 people a month to 150,000 people a month.