HC

Hassan Cheema

available

Last update: 31.08.2016

Results-focused Search Engine Optimization manager with a thorough understanding of social media.

Graduation: not provided
Hourly-/Daily rates: show
Languages: English (Limited professional) | Hindi (Native or Bilingual)

Skills

AREAS OF EXPERTISE
  • Keyword Research
  • Budgeting & Planning
  • Strategy Planning
  • Brand Building
  • On Page SEO 
  • Off Page SEO
  • Web Master Tool 
  • Google Analytic
  • Google Search Algorithm
  • Process Reengineering
  • Google Map Listings/ Optimization 
  • Local Listing 
  • Google Panda/ Penguin
  • Link Building  
  • Google Adword
  • Conversion rate Optimization
  • Social Media Marketing
  • Customer Engagement 
 


 





 

Project history

UBM TECHNOLOGIES PVT LTD, Karachi, PK  Oct, 2013 – Present SEO/ SMO Manager   
 
• Developing and executing content marketing strategy from scratch.
• Follow up and communicate with clients in order to make sure timely deliverables.
• Implementing tools to enhance the overall productivity of the organization.
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
• Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific.
• Help to create and support marketing content to socialize and use for social media purposes (e.g. Customer videos briefs, customer case studies, blog posts, posts from analysts and customers).
• Implement link building campaigns in coordination with client SEO goals.
• Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals.
• Keep pace with SEO, search engine, social media and internet marketing industry trends and developments.
• Research and administer social media tools in support of the clients’ social media strategy.
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
• Monitor and evaluate search results and search performance across the major search channels.
• Communication with team and management in project development, timelines, and results.
• Worked closely with marketing team to develop new social media strategy, replacing overt sales pitches with focus on engagement and customer care.
• Led transition of company blog/ website in order to enable a number of employees to create and post content at will. 
• Developed engaging, viral content to build social media audience, including contests, original videos and crowd-sourced voting applications.
• Revamped PPC advertising and removed under-performing or costly ads, resulting in an immediate performance improvement. Conducted A/B tests to optimize all ads.
• Audited content to identify SEO/traffic generation opportunities and then led team of freelance writers to create high-impact “cornerstone” content

Local Availability

Only available in these countries: Pakistan
Profileimage by Hassan Cheema Results-focused Search Engine Optimization manager with a thorough understanding of social media. from Results-focused Search Engine Optimization manager with a thorough understanding of social media.
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