Keywords
Java (Programming Language)
Big Data
Creatividad
Digital Marketing
Media Planning
Statistics
C (Programming Language)
Advertising Campaigns
Affiliate Marketing
Algorithms
Skills
Certified Technical Digital Project Manager
Solution Architect ò Experience Producer ò Big Data ò Hands-On
Solution Architect ò Experience Producer ò Big Data ò Hands-On
- Certified:- Certified Scrum Master with 10+ years providing full lifecycle Agile web, mobile, online marketing solutions through creative and technical expertise.
- Technical:- Bachelor in Computer Science with 8 years Java developer experience to expertly develop scalable efficient digital solutions to improve revenue and profitability.
- Creative:- 6 years creative ad agency experience with top brands like Verizon, Pepsi, Bank of America, MTV, and US Army to lead and mentor cross-functional teams of media, technology and design.
- Media:- 7 years technical media planning experience capable of modeling scalable insightful global media campaigns while optimizing for monetization metrics like reach, cost to acquire, lifetime value, attrition, churn.
- Statistics:- Analytical experience on R in building statistical models of media data of Google, Verizon, Pepsi, and Mars Foods with techniques such as Time Series, Regression and Clustering.
Highlights
- eCommerce:- Built analytics Big Data dashboard platform for $2b+ revenue website www.VerizonWireless.com
- Big Data:- Deployed statistical algorithms on R including machine learning for Verizon and Google.
- SEO:- Placed websites www.FXCM.com, www.Paltalk.com, www.TinyChat.com for competitive keywords like “forex” and “video chat” on page 1 for Google organic search listings.
- Customer Acquisition:- Marketed online Forex news website www.DailyFX.com to be largest source for retail Forex broker www.FXCM.com, doubling account volume to 550+ new live trading clients per month.
- Video:- Built online Forex daily video YouTube channel. Built filming and editing studio. Hired actors, filmers, editors, and script writers. Optimized videos for SEO.
- Online Marketing:- Oversaw a network of websites for digital agency Atrinsic averaging 20+ million unique visitors per month and $70+ million in annual revenue. One of those websites was GroupLotto, in late 2001 ranked by Alexa among the Top-50 most visited sites on the Internet in unique visitors per month.
- Mobile:- Managed mobile app user base of 7 million MAU (Monthly Active Users) generating $2m/month in subscription revenue and $300k/month in display ad revenue.
- Scrum Master:- Managed cross functional 50+ team inclusive of developers, designers and planners, leading initiatives from strategy and media planning, to modeling and technology.
- Technical:- Software development experience on platforms like R, ATG, Oracle, Java, C, and SQL.
Project history
Name=Arona Primalani
Title=Project Manager
Company=McFadyen Consulting
City, State=Vienna, VA
Phone=(415) 948-6591
Email=aprimalani@gmail.com
Relationship=Supervisor
How long you have known (years)=13
Title=Project Manager
Company=McFadyen Consulting
City, State=Vienna, VA
Phone=(415) 948-6591
Email=aprimalani@gmail.com
Relationship=Supervisor
How long you have known (years)=13
Local Availability
Only available in these countries:
USA
