RK

Rohit Kumar

available

Last update: 06.09.2022

Senior SEO Analyst

Graduation: B.Tech [Computer Science]
Hourly-/Daily rates: show
Languages: English (Full Professional) | Hindi (Full Professional)

Attachments

Rohit Pivarda 5+ years experience in SEO.doc

Skills

Search Engine Marketing| Web Analytics, SEO, Facebook, LinkedIn, Twitter, social media platforms, Social Media, Quora, Google, analytics, Google Analytics, Email Marketing, email templates, database, databases, Google Search Console

Project history

07/2015 - 01/2017
SEO Analyst
VN InfoSoft


04/2014 - 06/2015
SEO Executive
Nucleus Group Companies

Key Result Areas (across the tenure):

* Analyzing and researching keywords related to client's website through keywords research tool
* Conducting competitor analysis to identify improvements as well as increase web notability
* Conducting regular research into industry to keep a knowledge of latest updates, search
marketing technologies, digital trends, marketing advancements and so on
* Planning and devising on-page optimization strategies as per website requirements
* Formulating marketing strategies for Facebook page optimization, LinkedIn, Twitter, YouTube &
other social media platforms with Paid & Unpaid Advertising in order to increase brand
visibility and improve online brand positioning of the business



SEO Key Responsibilities
* Site Accessibility - Creating a site with easy crawl & index
* Keyword Research/Targeting - Choosing the right keywords and employing them effectively.
* Content Strategy - Set a plan to produce valuable, useful, relevant, share-worthy content.
* Content Creation - Execute on creation of blog posts, evergreen content, infographics,
interactive works, tools, etc.
* Link Building - Investigating, tracking and acquiring link opportunities.
* Search Verticals - Images, local, video, news, blogs, social, mobile, product, etc.
* Community Management - Creating and participating in conversations around your brand/sector in
positive ways to drive awareness + adoption.
* Social Media Promotion - Employing twitter, Facebook, LinkedIn, Reddit, and Quora, to improve
reach.
* Local/Maps Optimization - Optimizing for placements in local search and portals, both web and
social, plus monitoring local activity.


SEM Key Responsibilities:
* Build, Promote and Manage Pay per Click campaigns effectively in Google Platforms.
* Optimizing the account campaigns to improve Quality Score, CTR, Conversion Rates and Cost per
Acquisition as and when required.
* Product Performance Analysis.
* Create & Optimize Campaigns in Google.
* Remarketing, Dynamic Remarketing campaigns
* Dynamic Search Ads & Display Networking
* Use of reporting and analytics tools like Google Analytics to come up with the best
forecasting methods.
* Regular Trend Analysis, Competitor Analysis.
* Weekly and Monthly performance reports.


Social Media Key Responsibilities:
* Creating a comprehensive social media strategy to define programs that use social media
marketing techniques to increase visibility, membership and traffic.
* Implementing and managing social media programs experiment with new and alternative ways to
leverage social media activities.
* Engaging and increasing loyalty of existing customers through social media efforts.
* Developing methods for generating awareness through social media.

Email Marketing Key Responsibilities:
* Ensure marketing message is conveyed clearly and delivered properly to prospects.
* Ensure messages are sent in proper form and template.
* Verify emails for clarity, grammar, and spelling.
* Testing every campaigns success.
* Develop a personalization strategy.
* Include specific graphics, incentives, and detailed descriptions.
* Ensure mobile-friendly email templates
* Create database of emails for lead generation.
* Follow up on interested respondents.
* Purge non-deliverable email addresses and opt-outs.
* Include persuasive 'call-to-actions' in advertisements and promotions.
* Track and analyze direct and interactive marketing campaigns.
* Use statistical analysis and reports to create campaigns.
* Analyze campaign performance and suggest improvements
* Coordinate and monitor the maintenance, integrity, and security of several databases.


Marketing Tools:

* SEMRush
* Google Analytics
* Google Search Console
* WebCEO
* ScreamingFrog
* Ahrefs

Local Availability

Only available in these countries: India
Profileimage by Rohit Kumar Senior SEO Analyst from Senior SEO Analyst
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