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Andrés Guerrero

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Last update: 26.09.2018

UX Designer & Front End Developer

Graduation: not provided
Hourly-/Daily rates: show
Languages: English (Limited professional) | Spanish (Native or Bilingual)

Skills

User Experience, E-commerce, Usabilidad, E-commerce Optimization, Front-end Design, Mobile Strategy, User-centered Design, Front-end Coding, Arquitectura de Información, E-commerce SEO, User Interface, Google Analytics, Prototyping, Business Analysis, Strategic Planning, E-commerce Consulting, User Experience Testing, User Interface Design, Design Thinking, Experiencia del usuario, Mental Models, Comercio electrónico, Task Management, User Interaction, ATG Commerce, Content Strategy, User Scenarios, Business Intelligence, Programming, Semantic HTML, Google Webmaster Tools, Adobe Creative Suite, Google Tag Manager, JavaScript, CSS, Usability, Web Development, SEO, Information Architecture, Wireframes, Interfaz de usuario, Arquitectura de la información, Optimización en buscadores, Desarrollo web, Análisis web

Project history

Liverpool
UX Coordinator
10.2013 - 12.2014
As the coordinator of Liverpool\'s E-commerce User Experience, I defined guidelines of Information Architecture, User Interface, Interaction Design and Usability of Web and Mobile channels based on data compilation and analysis regard to user behavior through User Testing sessions and Business Intelligence tools like Google Analytics and CrazyEgg.

By following an iterative UCD process, we obtained improvements in our metrics such as enhancements on conversion rate by 28%, bounce rate decrease by 12%, time on site improvements by 5% among others indicators.

Leading Web and Mobile teams, I drove the skills of UI Designers, FrontEnders and Mobile Developers to accomplish the Omni-Channel strategy goals. I acted as a bridge between business requirements and internal technical teams as well as with external technical teams such as Professional Access (Oracle Commerce -ATG and Endeca- Solutions).



Liverpool
Usability Consultant
01.2012 - 10.2013
As Usability Consultant and as member of UX Team, I participated actively with the first endeavours to measure users behaviour by performing and analyse insights of the first User Testing on Liverpool\'s e-commerce, among others endeavours to enhance Usability such as Heuristic Analysis, Heatmaps, Guerilla Usability Testing.

I was deeply involved on Analysis and User Requirements to implement the Search Engine by creating documentation about User Case Scenarios, benchmarking \"best in class\" and best practices, the final deliverables were business guidelines, wireframes and functional prototypes.



Códice
Interaction Designer - Senior Front End Developer
03.2010 - 12.2011
My work in Codice was create high fidelity prototypes based on JavaScript, JavaScript frameworks such as jQuery, Prototype, Dojo, YUI and HTML/CSS, translating designs and style guides provided by UX/UI team into functional user interfaces, ensuring cross browser compatibility and performance.

I contributed to continual improvement on Design Products by suggesting improvements to user interface and new technologies.

I worked on projects with brands such as Liverpool, Santander, CFE, Martí, El Sótano and Panasonic.



Televisión Metropolitana SA de CV Canal 22
UX/UI Designer - Front End Developer
06.2005 - 09.2009
Canal 22 is a broadcast television of National Council for the Culture and Arts of Mexican Government.

I was responsible of User Interface, Front-End development and managing the Institutional website as well as Canal 22\'s News Agency site, in the latter, I supported to reporters team to define Information Architecture since it was a large quantity of topics, also I helped to translate their needs toward IT team.

Planning, designing and developing graphic communication strategies focused to Web and TV to impulse Canal 22\'s own productions and translate design guides to mexican audience from international broadcasting companies such as BBC, Canal+ and National Geographic.


 

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