Profileimage by Aleksandra Westfal Product Discovery Coach  Agile Product Management  Agile Coach from Berlin

Aleksandra Westfal

partly available

Last update: 23.11.2018

Product Discovery Coach, Senior Product Owner Agile Coach

Graduation: BA Culture Studies & Business
Hourly-/Daily rates: show
Languages: German (Native or Bilingual) | English (Full Professional) | Polish (Native or Bilingual) | Spanish (Elementary)

Attachments

westfal_pm.pdf
westfal_pm2017.pdf

Skills

Expert in Agile and Lean practices (eg. SCRUM, Kanban, XP)
Experienced in applying & coaching product discovery techniques (eg. Design Thinking, Rapid Prototyping, User Research, Business Canvas)
Solid Knowledge in the eCommerce industry (B2C, B2B, enterprise solutions, big data, omnichannel, mobile applications)
Cross-disciplinary collaboration and team coaching skills (experienced working with distributed teams & across time zones)
Advanced communication techniques (eg. negotiation, facilitation, conflict resolution)
Confident in running workshops and giving trainings (eg. Story Mapping, Design Thinking, Scrum in a nutshell)

Key Qualifications:
Certified Scrum Practicioner (CSP) 
Certified Scrum Product Owner (CSPO)
Agile Certified Practicioner (PMI-ACP)

 

Project history

Newstore GmbH, Berlin — Scrum Master, Agile Enabler
June 2016 - PRESENT
Newstore - The Mobile Retail Platform


As Scrum Master:
  • Serves the Development team to continuously deliver valuable software in the domains order routing and order management:
  • Helps the Product Manager to communicate a cohesive Product Vision
  • Coaches the team to self-organise their work effectively.
As Agile Enabler:
  • Serves Newstore organization to respond to market changes:
  • Enables constraints to experiment in a safe to fail environment. 
  • Drives empirical process control by applying agile principles and best practices in the organisation. 
magari-internet Gmbh, Berlin — Senior Product Owner
March 2014 - June 2016
DAPARTO.de -Germany’s largest price comparison platform for car parts
  • Collaborated with customers and stakeholders to understand user needs and translated into feature requirements.
  • Established prototyping techniques to fasten validation of assumptions 
  • Communicated Product Vision and Strategy to development teams 
  • Coordinated strategic product development of the platform which increased clicks-per-order (CPO) by over 100% within a period of 12 months.
  • Led technical migration into a responsive framework

MOTOR-TALK GmbH, Berlin — Product Owner & Cooperations
June 2013- March 2014
MOTOR-TALK.de , European’s largest automotive community
  • Acted as Product Owner in a team responsible for Social Media projects.
  • Communicated between Motor-TALK's business clients, IT-Team, Business Development, and Sales.
  • Identified clients requirements and translated into user-stories.
  • Supported Scrum Master and IT within all agile operations.
  • Conceptualised new features and wrote offers to business clients.
  • Monitored, measured and evaluated success of projects and features.

d:evolte GbR, Berlin — Product Owner
September 2012 - June 2013
Web Agency for Business Applications, Bootstrapping, Rapid Prototyping
  • Worked with clients and identified their pain points by conducting interviews, facilitating workshops, and usability labs.
  • Transferred requirements into user-stories and communicated to development team.
  • Monitored development process and reported product progress to clients.
  • Analysed market value and opportunities in the field of web and business applications.
  • Acquired new clients in need for business and social media solutions.
  • worked as interims Product Manager for a client to improve usability of Back Office systems (resulted in 70% less time reduction for completion of user's tasks)

Local Availability

Only available in these countries: Germany, Austria und Switzerland
Verfuegbar ab Juli 2018
Reisebereitschaft ist vorhanden (weltweit) 
Remote mind. 50 %
Profileimage by Aleksandra Westfal Product Discovery Coach  Agile Product Management  Agile Coach from Berlin Product Discovery Coach, Senior Product Owner Agile Coach
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