Heidi Brown available

Heidi Brown

B2B Communications | Visual Communications | Report Design | Creative Services

available
Profileimage by Heidi Brown B2B Communications | Visual Communications | Report Design | Creative Services from
  • Freelancer in
  • Graduation: BA in Business Administration with focus in marketing, design and advertising
  • Hourly-/Daily rates: 125 $/hour
    Projects are quoted on a per-project basis. Monthly retainer plans are available for on-going engagements.
  • Languages: English (Native or Bilingual)
  • Last update: 13.01.2020
KEYWORDS
PROFILE PICTURE
Profileimage by Heidi Brown B2B Communications | Visual Communications | Report Design | Creative Services from
ATTACHMENTS
Resume
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SKILLS
I specialize in B2B communications, startup marketing, report design/automation, and creative program development. 

Clients include:
  • Startups launching innovative new products or seeking to secure funding
  • Small to medium-sized businesses seeking to refine their brand image
  • Tech, biotech and engineering companies that need help communicating complex ideas
  • Professional service firms looking for support in publishing industry reports and publications
  • Non-profits and purpose-driven companies seeking to grow their community of advocates
Services:
  • Communication program development and implementation
  • Creative direction and development of corporate collateral
  • Presentation and pitch deck design
  • Annual impact report design & production
  • Visual content creation
  • Social media strategy and guidelines
PROJECT HISTORY
  • 10/2014 - Present

    • Inform Visuals
  • Owner/Freelancer
  • Outsourced B2B communications, startup marketing, report design/automation, and creative program development. 

    Services:
    • Communication program development and implementation
    • Creative direction and development of corporate collateral
    • Presentation and pitch deck design
    • Annual impact report design & production
    • Visual content creation
    • Social media strategy and guidelines

  • 01/2009 - 10/2017

    • Cynvenio Biosystems, Inc.
  • Director of Marketing Programs
  • Introduction of a next-gen novel method of genomic testing to physicians & patients
    • Management of communications programs
    • Development and management of 3 brand families and 10+ products
    • Creative direction and messaging for websites and marketing collateral
    • Project management of LIS design/build and reporting processes
    • Management of internal and external resources
    • Product development support—software UI and packaging design
    • Budget development and management

  • 05/2007 - 11/2008

    • The Cradle
  • Director, Marketing
  • Development of a new social network and resource site for expectant parents (Official honoree, 2008 Webby Awards)
    • Product development of site features and tools
    • Management of company’s promotions and contests
    • Online community development and management of community policies
    • Management of SEO and search marketing strategy, customer acquisition

  • 02/2006 - 05/2007

    • Sabeus
  • Director, Marketing
  • Strategic rebranding to introduce fiber optic sensors to the Oil & Gas industry
    • Launched sensor products into two new market verticals
    • Developed and implemented marketing budgets/plans
    • Creative direction and implementation of communication plans to promote expanded 

  • 02/2005 - 02/2006

    • Neven Vision (Google)
  • Sr. Marketing Manager
  • Brand building of face recognition technologies for security & entertainment apps
    • Established marketing department
    • Development of messaging to educate and introduce recognition technologies
    • Launched mobile entertainment and advertising products
    • Achieved international media attention through press releases and articles

  • 09/2002 - 02/2005

    • Sabeus, Inc.
  • Marketing Manager
  • Expansion of marketing efforts to rebrand and relaunch products
    • Led the company’s re-branding efforts
    • Creative direction and development of corporate collateral and website
    • Planning and management of all aspects of trade shows/events
    • Management of budgets and project timelines

  • 02/2000 - 09/2002

    • CyOptics
  • Marketing Manager
  • Established U.S. presence of Israeli tech start-up
    • Established the company's marketing department
    • Developed a library of product materials, implemented all marketing programs, and garnered high-level press

  • 11/1997 - 02/2000

    • NetVantage (acquired by Cabletron)
  • Program Manager
  • Key role in pre- and post-acquisition transition of marketing and program mgmt.

    • Development of communications and messaging to support acquisition
    • Developed and implemented product customization plans and processes internally among cross-functional teams as well as with OEM customers
    • Competitive market research

  • 05/1993 - 04/1997

    • Unisolve
  • Marketing Coordinator / Inside Sales
    • Trained customers on custom accounting software
    • Led software license audits resulting in the collection of substantial unpaid licensing fees
    • Assisted in the design of the software user interface

TIME AND SPATIAL FLEXIBILITY
Remote work is preferred. Onsite work and site visits in California are possible.
OTHER
Connect with me on LinkedIn: https://www.linkedin.com/in/heidimbrown/
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