Profileimage by Giselle Herrera Senior User Experience Designer - UX Analyst, UX Design, from Orlando

Giselle Herrera


Last update: 02.07.2022

Senior User Experience Designer - UX Analyst, UX Design,

Graduation: BFA Graphic Design and Minor in Advertising, Savannah College of Art & Design, USA
Hourly-/Daily rates: show
Languages: English (Native or Bilingual) | Spanish (Native or Bilingual)


I'm Giselle, a remote Product Designer in Orlando. I enjoy solving design problems and improving user experiences. 

I work with clients in the US and abroad, sometimes going on location for work.

I help companies launch new products and optimize the design, strategy,  for products already on the market.

Project history

Marriott Vacation Club International
Art Director for the Web and Social Media
12.2010 - today
Designing landing pages, mobile/tablet sites, mini-sites, and email marketing campaigns to support online content and sales initiatives and assuring designs stay with brand standards.

Researching usability and using that knowledge to design updated UIs for user-facing content including forms, emails, and newsletters.

Optimizing online content and site structure for search engines (On-site SEO) and designing for marketing purposes to create more user engagement on landing pages and mini-sites.

Using skills in information design, typography, and interactive design to produce online content and to improve user experiences.

Designing a number of large projects, including the Ritz-Carlton Destination Club Insider Newsletter and email templates, an internal Proposal generator that utilizes web forms and Adobe Acrobat generation, marketing websites and large-scale email campaigns, and projects that improve online interaction and usability.

I love working with clients and clients love working with me.
5001-10,000 employees

Independent Contracting
Graphic and Web Designer for Small Businesses
08.2008 - 12.2010
Designing identities for small businesses including stationary, business cards, and logos.

Designing pamphlets, magazines, newsletters, flyers, and print collateral.

Consulting on web and graphic design projects and small business advertising needs.

SoGreen Network
Graphic Designer
03.2010 - 04.2010
Working with a group of other designers to create promotional and environmental designs for a public event for the SoGreen Network (the Southeastern Green Network).

Researching the users/target audience for a complete website redesign.

Initiating and leading design concepts from ideation to completion, co-managing the team, and entrusted to create a cohesive look for the website design based on previous web design skills.

352 Media Group
Web Design Intern
05.2008 - 01.2009
Designing interactive and UI elements for various websites, from educational sites to coporations.

Merging design, content integration, researching and usability standards for web.

Building and updating code in HTML and CSS files as support to senior designers.

Expanded knowledge of CSS and HTML coding and introduced to programming, php, java, and .NET and AJAX.

Designing test websites, researching target audiences and updating existing websites.

Gained experience designing UI/UX elements for corporations like Ben and Jerry's and Microsoft, as well as educational institutions like Clark Atlanta University.

Cultivated a a working knowledge of programming, development, project management, client presentations, creative reviews and design aspects of working within the web design industry.
51-200 employees

Jones Edmunds & Associates, Inc
Graphic Design Intern
01.2008 - 06.2008
Prepared interim marketing proposals, charts, client newsletters, companywide displays, and display boards.

Designed online collateral for company intranet.

Helped reconfigure media catalogue via intranet.

Gained experience with in-house production, as well as communications with outside print vendors.

Practiced light clerical skills, organization, and filing of brochures, information, and documents.
Graphic Design

Time and spatial flexibility

Available for travel anywhere in the US and abroad.

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Contact details

Profileimage by Giselle Herrera Senior User Experience Designer - UX Analyst, UX Design, from Orlando Senior User Experience Designer - UX Analyst, UX Design,