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Last update: 22.03.2024

Performance Marketing | MarTech | Data Analytics | Data Engineering | Data Warehouse

Company: Dr. Thorsten Schneider - Online Marketing
Graduation: Promotion / Diplom Informatik
Hourly-/Daily rates: show
Languages: German (Native or Bilingual) | English (Full Professional)

Attachments

freelancer-profile-dr-thorsten-schneider_220324.pdf

Skills

Professional with Diverse Expertise:
Senior expert with extensive experience in performance marketing, data analytics, data engineering, software development and web development.

Doctorate in Space Medicine / Computer Science and Diploma in Computer Science. Certified Business Coach (IHK) and Certified Cognitive Trainer (AKA-KT).
 
  • Long-term software development experience: Over 34 years of proven expertise in software development methodologies with a track record of delivering high quality solutions in a variety of domains.
  • Extensive web development and project management skills: Successfully managed web development projects for over 28 years, managing teams and ensuring timely delivery of projects in line with quality standards.
  • Experienced in online and performance marketing: Over 17 years' experience in effectively implementing digital marketing strategies to increase online visibility and brand presence, resulting in increased lead generation and conversion rates.
  • Experienced General Manager and Consultant: Managing director and consultant for 15 years, providing strategic guidance and overseeing successful project delivery to achieve business objectives.
  • Process and Quality Management Expertise: Contributed to process optimisation and quality management initiatives for application development and delivery, ensuring efficiency and adherence to industry standards for 7 years.
  • Skilled Business Analyst in IT Controlling: Used analytical skills and industry knowledge to drive data-driven decision making processes, optimise resource allocation and improve operational efficiency for 8 years.
  • Versatile university lecturer: Sharing knowledge and expertise as a lecturer for 8 years, focusing on software engineering, web-based application development and design, and online marketing strategies to inspire the next generation of professionals.

Key Skills:
Performance marketing, data analytics, data engineering, machine learning (ML)/artificial intelligence (AI) and data warehousing.

Performance Marketing:
  • Proficient in using the Google Marketing Platform suite (Google Ads, Google Analytics 4, Google Tag Manager, Google Looker Studio) to create targeted marketing campaigns and gain valuable data-driven insights.
  • Skilled in utilising multiple marketing platforms including Microsoft Advertising and Meta Advertising to develop comprehensive marketing strategies tailored to client objectives.
  • Bid management and strategy including smart bidding, attribution optimisation, maximising conversions, target CPA and ROAS optimisation.
  • Experience in technical SEO optimisation.
Data Analytics:
  • Skilled in data deep dives to improve insights, optimise marketing activities, marketing automation, customer journey analysis, attribution modelling, forecasting or personalisation.
  • Experienced in management reporting, KPI dashboards and data visualisation using Google Looker Studio, Tableau or Power BI Dashboards.
Data Engineering and Machine Learning (ML)/Artificial Intelligence (AI):
  • Google Cloud Platform, Amazon AWS or Microsoft Azure to build your own data warehouses and data lakes.
  • Data Engineering for building data warehouses with Databricks and BigQuery Studio, including BigQuery ML.
  • Development using Python and SQL.
  • Using technologies such as machine learning, predictive analytics, or anomaly detection.
List is not complete!

Clients:
Fortune 100, Fortune 500, Start-Ups, medium and large enterprises across Europe and the world.
 

Project history

  • SOLAR & PHOTOVOLTAIK - Unterstützung der Energiewende - europaweit und global
  • EMOBILITY & CHARGING - Marketing für klimaeffizientes Fahren und die Zukunft der Elektromobilität
  • ERNEUERBARE ENERGIEN & WIND SERVICES - Installation von Windkraftanlagen und die Lieferung von Rotorblättern
  • IMPORT & EXPORT - Warenhandel und Logistik von Europa in die Welt bringen
  • FINANZDIENSTLEISTUNGEN & BUSINESS SERVICES - Unterstützung von FinTech- und Finanzberatungsunternehmen
  • HEIZUNG & KÜHLUNG - Marketing für die wettbewerbsintensive Heizgeräteindustrie
  • STROM, ÖL & GAS - Unterstützung der Führungsrolle bei Energienetzen und Dekarbonisierung
  • SMART HOME - Marketing für den europäischen Smart-Homes-Markt
  • FREIZEIT, REISEN & HOTELS - Lead-Generierung für die internationale Tourismusbranche
  • FASHION & BEAUTY - Umsatzgenerierung für Einzelhandel und Online-Shopping
  • SAFARI - Generierung von europäischen Leads für Safari-Touren in Afrika
  • TAUCHEN & SCHNORCHELN - Sales Generierung für Tauchausrüstung 
  • GRUNDSTÜCKE & IMMOBILIEN - Generierung von Leads für den aufstrebenden Immobilienmarkt in Europa
  • BREXIT - Generierung von Newsletter-Abonnenten mit wirtschaftlichen Brexit-News
  • STAHL & MASCHINENBAU - Verkauf von Stahl, Baumaschinen und technischem Zubehör an die VAE

Local Availability

Only available for remote work
Reisebereitschaft begrenzt möglich in Absprache mit dem Kunden.
Profileimage by Anonymous profile, Performance Marketing | MarTech | Data Analytics | Data Engineering | Data Warehouse Performance Marketing | MarTech | Data Analytics | Data Engineering | Data Warehouse
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