Web Designer, Web Designer

Expedia Group is a global travel company with websites which are primarily travel
fare aggregators. As the Web Designer, my core activities included:
* Planning site designs, functionality and navigation, along with audience




funnels and data capture points.
* Building wireframes & prototypes which were then turned into functional
and responsive digital products.
* Reviewing UX with multiple teams and making necessary edits to
accommodate technical or business concerns. Raised UX scores by 38%.
* Handling all composition, color, illustration, typography, and branding for
projects.

FarePortal is a travel technology company where the flagship product CheapOair
receives over 100 million visitors annually. As the Web Designer, my core
activities included:
* Designing, building, and maintaining marketing email creative using
data-driven responsive templates.
* Providing expertise on industry standards, best practices, and proper coding
techniques to achieve correct rendering in all email environments.
* Performing quality assurance and troubleshooting code rendering across
multiple desktop and mobile devices. Improved customer retention by 17%.
* Creating landing pages using Word Press CMS.

The Points Guy is a site devoted to helping over 5 million monthly readers stay
up to date on travel news. As the Web Designer, my core activities included:
* Creating homepage assets for both desktop & mobile experiences.
* Developing site content and graphics in partnership with writers and
Creative director. Spearheaded 4 projects simultaneously.
* Designing images, audio enhancements, icons, and banners.
* Presenting concepts and ideas consistent with company branding
Guidelines to the creative team.