Skills
I am able to translate and design meanings that influence behavior. I have BSc. in Advertising & Creation with a postgraduate degree in Social Sciences and Strategic Design, with more than 20 years of experience built in a multidisciplinary way. I have already led and participated in Branding and communication projects, being responsible for the creative direction and alignment of concepts for clients from micro-companies to large groups of brands, working in these businesses on different fronts: embryonic phase; releases, positioning; and rebranding. I worked for 19 years as a teacher in undergraduate and postgraduate courses in Advertising and Fashion.
Project history
10/2021
-
02/2022
Branding Consultant
EGJM Confecção
(10-50 employees)
Other
Workflow creation for fashion product
development Fashion product
development Brand strategy
development Fashion product
development Brand strategy
11/2016
-
02/2018
Branding Consultant
Grupo Claudino S.A
(5000-10.000 employees)
Consumer goods and retail
Diagnostics for 11 brands of clothing;
Market research for the profile and behavior of clothing consumers, in 4 states;
Brand repositioning, with definition of brand persona and buyer persona.
Team training.
Market research for the profile and behavior of clothing consumers, in 4 states;
Brand repositioning, with definition of brand persona and buyer persona.
Team training.
08/2013
-
02/2018
Design Consultant
SEMEST / Creative Economy Secretary
(50-250 employees)
Public service
Creative direction for cultural product developments
04/2012
-
12/2017
Instructor & Consultant
SEBRAE/PI
(500-1000 employees)
Other
Strategic Design for products, including fashion Market;
Diagnosis for the footwear sector in Teresina/PI;
VM for different types of business.
Diagnosis for the footwear sector in Teresina/PI;
VM for different types of business.
05/2001
-
09/2009
Art direction & Graphic design
PLUG / advertising agency
(10-50 employees)
Marketing, PR and Design
Concept creation and execution of communication campaigns for clients commercial and public service.
