Just 10 years ago, Steve Jobs unveiled the first iPhone
Really, ten years? Yes, almost exactly – on January 9, 2007, Steve Jobs showed the world a product that would change the world and how we communicate. On that day, the world saw the iPhone for the first time.
“Today, Apple is going to reinvent the phone”. Again and again, Steve Jobs repeated those words in a presentation which saw the birth of one of the most popular products of the last decades and, quite often, the most controversial. Jobs started the presentation saying he will show the public not one, but three breakthrough devices: “The first is a wide-screen iPod with touch controls, the second is a revolutionary mobile phone. And the third is a breakthrough internet communications device.”
Those weren’t three devices, it was just one – the first iPhone. And while this wasn’t the first smartphone, it did change the game for the whole industry. For one, it made touchscreens as prevalent as they are today – previous smartphones almost exclusively relied on physical keyboards and buttons. Another revolution that the iPhone is credited with are third party apps. Although the App Store wasn’t originally intended as a third-party platform, it eventually evolved into one. But the iPhone also stood for design, passion and risk.
At the time of the presentation, so the story goes, the first iPhone was a barely working prototype. Jobs managed to get through the presentation despite that, avoiding glitches and crashes at every corner as he talked about the new revolutionary Apple product. In the next few months Apple engineers had their work cut out for them. On June 29 in 2007, the first iPhone hit the market. And the rest is history.
Pic: © Ben Stanfield / Flickr
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