99.6 percent of smartphones sold in Q4 2016 run Android or iOS


The two big names of smartphone software creators now have almost the entire market to themselves. The operational systems of Apple and Android have been continuously increasing their market shares and have kept doing so in the last months of 2016, the new Gartner report reveals – the two companies accounted for 99.6 percent of all sold devices.

Both Android and iOS saw a huge increase of devices sold in the fourth quarter of 2016 as compared to the same period of time in 2015. Android sold almost 30 million more phones in the fourth quarter of 2016, making up to a total of 352 million. With their newest bump, the company sold 81.7 percent of all shipped devices in that period. That’s crazy.

Apple lagged behind in growth, but still managed to sell an addition 6.5 million devices in Q4 of 2016 as compared to the same quarter in 2015. It now accounts for 17.9 percent of the total smartphone sales. Considering that the company only sells its own devices as opposed to Google, which virtually everybody else uses, it’s impressive that the company still manages to sell more every year.

Who sold the remaining 0.4 percent of all smartphones? Mainly Windows. The company had a 1.1 percent market share at the end of 2015, but that has now shrunk to 0.3. In absolute numbers, it sold over 4 million devices in Q4 of 2015, which sank to just a million last year. Blackberry also sold significantly fewer devices, managing only 200.000 in 2016’s Q4. Percentage-wise, it couldn’t even reach the 0.1 percent mark.

To sum it all up – the smatphone market is getting closer to the perfect duopoly, with Apple still surprisingly managing to keep up against the growth of all other companies that use Android software for their devices. All other companies are basically little more than a footnote when compared to the two giants.

Source: http://www.gartner.com/newsroom/id/3609817
Pic: ©noelsch
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