Google Integrates Ad Blocker to Chrome for 2018


As of 2018, ad blocking will be becoming an integrated version in one of the world’s most popular browsers, Google revealed. Chrome will be introducing a tool that blocks annoying or intrusive advertisements, the company says. The company is trying to sell it as a win-win for publishers and consumers alike – but is it really?

Let’s start with the details on what Google is planning. The ad blocking tool will reportedly be on by default on both desktop and mobile. The Wall Street Journal, which first broke the story, says the company has provided publishers with a tool called “Ad Experience Report” to determine which ads are offending or unacceptable. These are determined using the standards of the Coalition for Better Ads. That includes things like pop-ups in new tabs and other annoying ads. Google has since confirmed this in blog post.

So far so good. Consumers won’t be bothered by bad ads and publishers will get tools that help them determine and fix which ads fit into that category. Bad ads are not just annoying, they also slow everything down. And publishers don’t want consumers using current ad blocker software, because it removes all ads, regardless of how bad they are.

But, as The Verge’s Jacob Kastrenakes points out, Google isn’t some non-profit entity. It’s an ad company – nearly 89 percent of Google’s revenue comes from that side of its business. By also having a browser that is widely popular and determines which ads are good and which ones are bad, the company gets a lot of power in the world of online ads. In a worst case scenario, Google could give its own ads preference and make publishers pay to be added to their list of good advertisers. That might not happen. But it’s worth thinking about.

Create your freelance profile and land new projects without any fees!

 Sign up now

More articles

  • DJI’s Spark: The Drone That Fits in Your Hand.

    The world’s biggest drone company, DJI, unveiled what might be the world’s smallest commercial drone this week. It’s called the Spark and weighs half a pound (about 230 grams). It can also move by following the gestures of your hand. All of that for just 499 dollars – the Spark might be what pushes drones into the mainstream.
  • The Real Reason behind Amazon’s Offline Bookshop…

    Amazon, the world’s virtual shopping centre for everything has been labelled as the “killer of bookstores” more than once in the past. Now, the company has opened one for itself. But just why is Amazon selling books offline in New York?
  • Uber and Lyft Causing Americans to Give up Cars, Poll Finds

    Car sharing and hailing services like Uber and Lyft have taken the world by storm. The vision of urban mobility where fewer people own a car and yet still get to drive one from point A to point B is apparently very appealing in the US, a new Reuters/Ipsos poll shows. So appealing in fact, that some of those people are ditching their cars in favor of the services.


  • No comments available

Comment this article