Google Integrates Ad Blocker to Chrome for 2018

06.06.2017

As of 2018, ad blocking will be becoming an integrated version in one of the world’s most popular browsers, Google revealed. Chrome will be introducing a tool that blocks annoying or intrusive advertisements, the company says. The company is trying to sell it as a win-win for publishers and consumers alike – but is it really?

Let’s start with the details on what Google is planning. The ad blocking tool will reportedly be on by default on both desktop and mobile. The Wall Street Journal, which first broke the story, says the company has provided publishers with a tool called “Ad Experience Report” to determine which ads are offending or unacceptable. These are determined using the standards of the Coalition for Better Ads. That includes things like pop-ups in new tabs and other annoying ads. Google has since confirmed this in blog post.

So far so good. Consumers won’t be bothered by bad ads and publishers will get tools that help them determine and fix which ads fit into that category. Bad ads are not just annoying, they also slow everything down. And publishers don’t want consumers using current ad blocker software, because it removes all ads, regardless of how bad they are.

But, as The Verge’s Jacob Kastrenakes points out, Google isn’t some non-profit entity. It’s an ad company – nearly 89 percent of Google’s revenue comes from that side of its business. By also having a browser that is widely popular and determines which ads are good and which ones are bad, the company gets a lot of power in the world of online ads. In a worst case scenario, Google could give its own ads preference and make publishers pay to be added to their list of good advertisers. That might not happen. But it’s worth thinking about.
 

Source: https://www.theverge.com/2017/6/1/15726778/chrome-ad-blocker-early-2018-announced-google
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