Description
Market Research Manager
Buckinghamshire
5 month contract
£ per day
Our client is a global pharmaceutical company and is looking for a Market Research Manager to join the team on a contract basis.
Responsibilities:
Market Research planning:
- Ensures that across TA/brands, MR plans are built and continuously updated to meet business objectives with the right balance of methodologies, timings, and costs.
- Resource analysis and coordination: defines MR experts' time resources required across brands and projects, recommends and implements allocations of the MR projects between internal and external market researchers.
- Manages contracted market researchers: Oversees their service in dedicated TA, to ensure full compliance, high quality standards in methodologies and project execution, and added value outputs.
- Provides feedback to contracted market researchers in order to maximize efficiency and integration within EMEA BI activities. Seeks and proposes contracted market researchers when needed.
- Actively coaches and develops the skills of the market researchers towards compliant, best practice MR projects using most appropriate methodologies and analyses, and providing actionable recommendations
- Partners with the Business Intelligence Managers to ensure that insights synthesized from research are translated into compelling, actionable recommendations for the brand teams.
- Educates and coach BI and marketing colleagues on appropriate research strategies to address the brand key strategic questions
- Pro-actively translates business needs into relevant market research objectives.
- Recommends, and implements the most appropriate primary research methodologies to meet objectives, with best balance of accuracy, time, and cost.
- Translates market research data and analyses into strategic recommendations that drive growth.
- Assesses, selects and manages MR suppliers towards high quality data, conclusions and recommendations. Monitors budget and commissioning process with vendors.
Skills:
- Experience in the healthcare industry
- Ability to coordinate and coach multiple stakeholders for the delivery of market research projects.
- Ability to build productive, sustained relationships with contractors and colleagues in EMEA and Global teams.
- Commercially aware with strong presentation and communication skills and the ability to influence at all levels.
- Challenging the status quo, and showing leadership in change management. Pro-actively looking for innovative MR techniques that build competitive advantage.
- Strong project management skills.
If interested please apply immediately or contact Ben Parker on (see below)
McGregor Boyall is an equal opportunity employer and do not discriminate based on race, religion, gender, age, sexuality, gender identification, or physical ability.