Description
Retail Campaign Manager - 12 Months - Paddington - Negotiable Daily Rate
A leading Telecoms client of Pontoon is looking for an experienced Marketing and Branding manager to join their team in London.
Job Purpose:
Responsible for management and delivery of retail marketing campaigns and visual merchandising - including POS, in-store communications, retail magazine, store promotions/events, digital signage, instore digital experience. To ensure that all retail marketing activity is in line with and meets both commercial and brand targets.
Key Responsibilities:
- Work closely with Head of Retail Marketing in executing retail strategy
- Lead multi-channel work streams for special projects.
- Manage the planning and execution of retail marketing campaigns
- Work closely with other campaign managers and Heads of across the brand and communications teams to ensure that all campaign activity is aligned and integrated where appropriate
- Briefing and management of retail marketing agencies for specific campaign activity
- Ensure effective cost management and maximize return on investment from any spend
- Ensure that the key campaign metrics in terms of brand metric, footfall and sales targets are all being achieved
Key Skills/Experience required:
- Has had direct responsibility for managing and developing retail campaigns and visual merchandising for big brands in a highly competitive market
- Has experience in delivering and executing digital/omni channel in store experiences
- Is currently performing at experienced campaign manager level with budget responsibilities