Description
We at Lucid are currently recruiting for a Market Research manager on a 12 month initial contract within the Maidenhead area. The Market Research Manager is a key member of a TA-dedicated EMEA BI team. His/her role is to provide the Integrated Brand Value Teams (IBVTs) with deep insights and actionable recommendations, derived from best in class market research, to inform business decisions on a European level. He/she is working in close collaboration with the other members of the BI team (Business Insights Manager, Business Analytics and Forecasting Manager, CI Manager), and external partners to deliver an added value service to the internal customer. To serve the TA's and brands' business imperatives in an integrated manner, the MR Manager plans and coordinates the Market Research activities for his/her dedicated TA, oversees the service provided by contracted market researchers, and coaches Dual Citizen market researchers.
Key Responsibilities:
-
Market Research planning: Ensures that across TA/brands, MR plans are built and continuously updated to meet business objectives with the right balance of methodologies, timings, and costs.
-
Resource analysis and coordination: defines MR experts' time resources required across brands and projects, recommends and implements allocations of the MR projects between internal and external market researchers. Pro-actively proposes solutions and trade-offs to manage MR activity when needed.
-
Manages contracted market researchers: Oversees their service in dedicated TA, to ensure full compliance, high quality standards in methodologies and project execution, and added value outputs. Provides feedback to contracted market researchers in order to maximize efficiency and integration within EMEA BI activities. Seeks and proposes contracted market researchers when needed.
-
Actively coaches and develops the skills of the Dual Citizen Market researchers towards compliant, best practice MR projects using most appropriate methodologies and analyses, and providing actionable recommendations via customized and impactful communication.
-
Partners with the Business Intelligence Managers to ensure that insights synthesized from research are translated into compelling, actionable recommendations for the brand teams.
Position Requirements:
-
Minimum 5 years of experience in healthcare primary Market Research, on the industry and/or agency side.
-
Ability to coordinate and coach multiple stakeholders for the delivery of market research projects.
-
Functional mastery, combined with ability and wish to transfer knowledge and develop MR skills of other professionals.
-
Ability to build productive, sustained relationships with contractors and colleagues in EMEA, Global and OpCo teams.