Description
Digital Marketing Manager-Digital Specialist
My client, a Financial Services organisation based in central Manchester are looking to recruit a Digital Marketing Manager on a contract basis.
The role will be responsible for the Always on Digital Marketing programme with spend of £3m covering key Retail & Business banking products. Be a subject matter expert in the business, helping wider stakeholders understand the role of digital marketing & best in class benchmarks that we set for ourselves
Be a respected member of the Customer marketing extended team and influence broader marketing considerations across the business
Be responsible for & lead the always on programme, covering retail & business:
With our media agency, develop the media strategy & proposals
With our creative agencies, develop the creative & messaging
Ensure that the programme is continually optimised, using performance insights & meets CPA targets
Ensure results of the programme are fully communicated to all stakeholders
Working with product stakeholders, drive the always on programme to be a key trade level
Experience Required
Must have Digital Marketing experience within Financial Services
Strong experience of managing complex programme deliverables, utilising internal and external resource
Strong stakeholder management and communication skills
Digital specialist within a large scale complex organisation
Please contact Ian Simpson for immediate consideration or forward your CV for review.