Description
Digital Marketing Manager - Contract opportunity - Central Manchester
Working for a leading UK Bank, you will be responsible for a large Digital Marketing Programme (£3 million spend) which covers key Banking Products.
We are looking for a Subject Matter Expert who can assist in helping stakeholders understand the role of digital marketing.
Lead the programme, covering retail & business:
- With Media agency - develop the media strategy & proposals.
- With Creative agencies, develop the creative & messaging.
- Ensure that the programme is continually optimised, using performance insights & meets CPA targets.
- Ensure results of the programme are fully communicated to all stakeholders.
- Working with product stakeholders.
- Ensure risks & mitigations are identified and managed appropriately.
- Expand the Programme into other suitable channels, if commercial targets can be met
- Work with the campaign team to ensure that the Programme is joined up with campaign activity & that learnings are shared across the 2 types of activity
Digital expertise required along with background in Financial Services or Regulated Industry preferred.
Please forward over your CV for immediate review.
Recruitment Zone acting as an employment business in regard to this advert.