Description
Campaign Analyst
6 - 8 month FTC
Manchester
Bupa's purpose is helping people live longer, healthier, happier lives. Our status, as a company limited by guarantee with no shareholders, enables us to make our customers our focus, reinvesting our profits to provide more and better healthcare for current and future customers.
We employ over 84,000 people, principally in the UK, Australia, Spain, Poland, Hong Kong, Chile, Brazil, Saudi Arabia, India, New Zealand, Thailand and the US.
Around 70% of our revenue is from health insurance, with the rest from health and care provision. We fund healthcare around the world and run clinics, hospitals, dental centres, care homes and retirement villages in a number of countries.
Our Database Marketing team drives the targeted marketing activities, customer insight, reporting and analysis that underpins our Sales and Marketing function across the UK.
Accountabilities:
- Deliver effective new sales and marketing campaigns - including automated campaigns;
- Advise on and influence targeting at an early stage in every new campaign;
- Implement best practice Campaign Management processes in Database Marketing;
- Monitor and report on campaign effectiveness and make recommendations for changes in campaigns where appropriate;
- Improve ROI of campaigns, through better selections, including using available targeting and segmentation tools (e.g. propensity, value segmentation) to best effect;
- Proactively identify areas where our database, data and models can be enhanced and influence stakeholders to improve campaign effectiveness.
Qualifications:
- Educated to at least degree standard or business equivalent, with significant evidence of achievement in a working, academic or personal environment;
- Experience with campaign management systems and direct working knowledge of databases with query tools within a marketing context;
- Comfortable in presenting all types of information (including complex data) and strategic recommendations at all levels of an organisation;
- Ability to influence colleagues at differing management levels;
- Excellent planning, organisational and time management skills;
- Strong commercial awareness and customer focus.
To submit your application, please click on the 'Apply' link below to email your Cv and salary expectations directly to the Bupa recruitmemnt team.