Description
Campaign Manager - Contract - Ipswich - £250 per day
A well-established company are looking for an experienced Campaign Manager to enhance their email marketing campaign capabilities. This is an amazing opportunity working with a great brand located in Ipswich for an initial 2-week contract paying up to £250 per day.
Responsibilities
*Devise B2C (business to consumer) or B2B (business to business) integrated marketing campaigns with the aim of acquiring and retaining customers
*Manage the implementation, tracking and measurement of marketing campaigns
*Oversee and manage the work of internal and external agencies, such as designers, animators and printers, who will deliver much of the campaign activity
*Work within a budget and report any overspend
*Write and edit promotional materials within marketing campaigns
*Deliver regular reports of campaign results, including web analysis and evaluation of KPIs
*Maintain regular measurement of the ROI of campaigns
*Ensure accuracy of marketing materials and provide formal sign off if necessary
*Collect and use data to inform new campaigns and the evaluation of existing campaigns
*Take responsibility for the organisation of any trade shows or exhibitions
*Campaign optimisation
*Monitor and integrate according to present trends in marketing
Key skills
*Management skills: As a campaign manager, you will devise marketing plans but your team or external agencies will deliver them.
*Communication skills: Excellent writing skills are a pre-requisite as you will frequently have to write copy for marketing promotions. Manage relationships with agencies and third parties as well as communicate with a non-marketing audience, such as senior level managers within the organisation, of the wisdom of proposed campaigns.
*Project management skills: Work with a budget allocated, meet deadlines for multiple projects and ensure ROI on marketing campaigns. You will need to manage the organisation's output effectively and intervene if things are going off-track.
*Campaign optimisation experience