Description
Transform is a leading UK consultancy that helps organisations plan, design and launch innovative services and develop the digital thinking to sustain them. We do this by working closely with our clients, developing bespoke and unique approaches to meet their needs and supporting them through to implementation and evaluation.
Our expertise in technology innovation, business strategy and service design helps our clients to shift their customer transactions to the most appropriate channels to improve service delivery and business performance. We are channel shift experts, helping clients to deliver customer choice in a rapidly evolving world.
Digital Marketing Manager
Working as part of a UK based fashion E-commerce team, to accelerate growth of E-commerce sales within the French Market.
The role
We are looking for someone who has worked as a senior digital marketing manager and ideally has international fashion industry experience.
Experience working in France or with French companies will be beneficial as would the ability to speak fluent French.
Key responsibilities
- Develop and manage digital marketing campaigns
- Manage on line brand and product campaigns to raise brand awareness
- Manage agencies for paid search, SEO and PPC ensuring that well optimised services are provided
- Manage affiliate partners, maximising the brand exposure and sales from this channel
- Provide oversight of all agency activities relating to France
- Liaise with group branding team to ensure alignment with guidelines and to align with planned UK activity
- Liaise with the events team in France
- Provide management of the social media strategy for the French website, recommending best practice and optimising activity
- Provide guidance to optimise all aspects of digital marketing, site content and CX
- Be accountable for and optimise all budget spend across all digital channels for France
Success will be measured based on a number of KPI's including traffic to the site and Conversion.