Senior Consultant Market Analytics (m/f)

North Rhine-Westphalia  ‐ Onsite
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Description


We are looking for a
Senior Consultant Market Analytics (m/f)

Reference: -en
Start: 05/17
Duration: 3 MM+
Place: in North Rhine-Westphalia
Branch: Einzelhandel mit Bekleidung

Your tasks:
  • Support the team to reach the overall goal of making the company a consumer-centric and data & insights driven organization
  • Provide the central marketing and Top Management with insights on campaign & media effectiveness by leading the quantitative analysis of data from, e. g., the data warehouse and research panels
  • Manage existing Marketing Mix Modelling (MMM) program for Germany, drives rollout to further countries e.g. Austria and Belgium
  • Translate data and information from multiple sources into critical insights and strategic recommendations
  • Oversee ex-post analysis of marketing performance in terms of campaign & media effectiveness by leveraging internal & external data
  • Ensure linkage of different data-sets and data sources to analyse development over time
  • Tailor information & insights due the specific questions or situation, e.g., for different departments or individual countries


Your qualifications
  • Deep knowledge in marketing mix modelling/business intelligence and general data analytics preferably for consumer goods or Fashion
  • Strong project management skills working with cross-functional team incl. operative management of 3rd part analytics provider
  • Superior ability to analyse large amounts of data professionally & accurately
  • Strong ability to distil insights from large amounts of information with high degree of complexity
  • Fluency in English
  • Advanced knowledge of Lotus Notes & MS Office programmes
  • Deep knowledge of analytical & statistical programs, e. g. SPSS, Access



Skills:
- Marketing manager


Keywords: Marketing Manager
Start date
05/17
Duration
3 MM+
(extension possible)
From
Hays AG
Published at
26.04.2017
Contact person:
Kerstin Werner
Project ID:
1331503
Contract type
Freelance
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