Description
We are looking to recruit a Marketing Data Analyst to join one of my clients on a 6 month contract based in Warwickshire.
As the Marketing Data Analyst your role will be to provide data analysis, insight, customer selections and database management updates in order to deliver marketing campaigns and to evaluate their effectiveness.
- Develop and maintain the marketing database to ensure that it meets business requirements.
- Analyse, segment, and recommend selections for marketing campaign activity [email, direct marketing and outbound]. This to include propensity modelling to produce more timely, more relevant and more effective marketing campaigns including cross-sell and upsell activity.
- Plan, manage and deliver analysis to deliver meaningful insight on the performance of a campaign enabling key stakeholders to make data driven decisions on marketing activity. Produce, collate and report on standard marketing metrics such as matchbacks, contacts, email metrics, visits, quotes, sales, conversion ratios, ROI and other metrics aligned to spend. To make recommendations on future customer selections on the back of this analyses. This accountability will be focussed on Direct marketing activity.
Essential
- High level of numeracy and strong analytical skills, database management
- Proven experience in a similar marketing data analysis role
- Experience with software and analytical and reporting tools, eg Excel, SQL, SPSS, SAS, R, Access, Power BI
- Experience of segmentation models eg Mosaic, Financial Strategy Segments, Acorn.
- Experience of working with a 3rd party data partner
- High commercial acumen.