Marketing Executive/Mgr (InfoSec)

Job type:
on-site
Start:
ASAP
Duration:
6 months
From:
Adalta Recruitment Solutions Ltd
Place:
Berkshire
Date:
05/20/2017
Country:
flag_no United Kingdom
project ID:
1347661

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My client a global IT Services organisation are looking for a Marketing Executive (GTM) Manager, able to cope with significant change, but equally able to have meetings with senior sales management and present/discuss marketing plans.

Develop and/or deliver integrated end-customer, go-to-market programs for one or more products, services and/or solutions within the North Europe region/UK and Ireland. Responsible for the development and/or delivery of integrated end-customer go-to-market (GTM) programs for one or more products, services and/or solutions.

Examples: security solutions. Focused on outbound (customer-facing) activities. Manages execution of GTM marketing strategies and tactical plans. Manages GTM program budgets. Aligns organizations/processes to achieve program goals. Manages delivery of value propositions/messaging for assigned offerings. Executes consideration/preference and/or demand generation campaigns. Executes upsell/cross-sell/attach efforts. May manage customer-facing aspects of offering launch, refresh and end-of-life (EOL) programs. May drive customer and partner development/relationships specific to GTM programs. Tracks/analyses results using closed-loop analysis. Drives continuous improvements to GTM efficiency and effectiveness.

Responsibilities:

Executes marketing strategies and internal/external organizations to drive awareness, consideration, purchase intent and purchase for company offerings.

Build and execute demand generation and/or customer relationship campaigns.

Measure campaign and activity marketing metrics/goals/benchmarks.

Analyse closed-loop analysis to assess program results, determine indicated actions and drive continuous improvements to marketing efficiency and effectiveness.

Education and Experience Required:

BA or BS in Marketing, Business, Psychology or related field

2+ years marketing experience

Team work experience essential

Prior experience in working with sales (field and telesales) and senior sales management

Security software experience an advantage

Knowledge and Skills:

Understanding of industry, offering categories, company offerings/strategies, marketing principles/practices/tactics/tools

Good knowledge demand generation activities

Demonstrated ability execute campaigns

Strong project management skills; able to manage multiple high-visibility priorities in fast-paced environment

Good budget management skills;

  • Excellent written/oral communications.
  • Good analytical ability.
  • Excellent interpersonal skills; ability to build, manage and influence senior sales
  • Ability to interface effectively with all levels of management and functional disciplines, both within and outside the company.
  • Good team player, excellent ability to collaborate (experience of virtual teams a bonus)

Highly motivated, able to deal with on-going change