Description
ERP Marketing Consultant
Rate: £535PD
Location: Home Based
Start: ASAP
End: 31st August 2017
We are seeking marketing professional specializing in the marketing of business applications to large enterprises.
Business applications includes one or more of the following application types: enterprise resource planning (ERP); commerce and E-commerce; procurement; and marketing and merchandising.
The ideal candidate has experience in marketing (especially content marketing) for an ERP software vendor or professional services company specializing in ERP delivery. You will partner closely with the Market Unit, Offering, Sales and Delivery Leadership, Sales Enablement, Solution Development, Alliance Enablement, Demand Generation and Marketing Communications teams to drive messaging and positioning as well as support go-to-market execution for business applications offerings.
Essential Duties & Responsibilities
*Messaging and Positioning - Refine and evolve messaging and positioning for business applications capabilities (based on Microsoft Dynamics technologies), industry solutions, and service offerings that differentiate business applications offerings in the market.
*Content Marketing - Develop sales and marketing assets (capabilities overviews, thought leadership positioning papers, customer sales presentations, etc.) Including supporting the development of high-quality customer stories and social media content.
*Demand Generation - Work closely with our field marketing teams to develop campaign strategies and themes, create compelling content, and guide/support marketing campaign execution programs that drive demand for business applications offerings.
*Alliance Enablement - Develop messaging, high-quality content and support communications campaigns to drive awareness of solutions and successes.
Qualifications
*The proper candidate will be well-versed and experienced in marketing technology professional services and enterprise software solutions including products, implementation services, and on-going application management and other support services.
*BA/BS in marketing, business or related fields.
*Minimum 5+ years of professional services or enterprise software experience in core marketing roles (content marketing, demand generation, and campaign management).
*The ideal candidate will have proven experience marketing one or more of the following business application types: enterprise resource planning (ERP); commerce and E-commerce; procurement; and marketing and merchandising.
*Proven experience in content marketing - Candidate must show where he/she as written content (social media posts, brochures, and white papers) as well as curated content.
*Experience in developing Go-To-Market strategies - Solution and services definition, packaging, and positioning in support of professional services and enterprise software solutions.
*Experience in demand generation life cycle - While the candidate does not need to manage the demand generation life cycle, the ideal candidate will have solid working knowledge of the demand generation life cycle to properly support demand generation efforts and understand and analyze results to recommend improvements.
*Understanding of Partner Marketing - Exposure to building relationships with alliance partners and build joint go-to-market strategies and plans.
*Experience in effectively managing communication into large partner organizations is a plus.