Change Programme Communication Lead

Brussels  ‐ Onsite
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Description

Change Programme Communication Lead

Lead the communications for a major organisational change programme including the development of the communications strategy and plan aligned to business goals and objectives, and the over-arching corporate communications strategy. Create and deliver impactful interventions which engage colleagues and deliver measurable results. Advise senior managers on all aspects of communication including crisis communication and engaging key stakeholders, both internally and externally. Play an active role in the central internal communications team, supporting the development and sharing of change best practice. Where appropriate, co-ordinating others involved in the programme communication.

Role

  • Overall responsibility for programme, internal and external communications in line with the programme objectives.
  • Reporting to the Programme Director with a dotted line to the Head of Internal Communications
  • Develop a strategic communications approach which focuses on delivering the programme objectives in line with our vision, goals and priorities
  • Develop and manage the communication plan ensuring that they are aligned with both the change programme plan and overall communication plan
  • Advise the programme leaders and other key stakeholders on all aspects of communication
  • Identify key messages and build a message framework which is underpinned by the corporate messaging
  • Create a strategic narrative or story which combines both rationale and emotion, and takes our colleagues on the change journey
  • Researching, writing and editing stories for a range of media including Pulse+
  • Undertake audience analysis and ensure different needs are addressed and that communications is tailored appropriately
  • Work with programme leaders including sponsors so they both understand their role in communication and are equipped to actively deliver, including 1:1 communication coaching
  • Ensure that any communications and engagement which have an impact on culture are delivered in alignment with the overall culture and values
  • Integrate measurement into all major communication activity and put in place a mechanism for regular reporting
  • Develop a governance structure for communications which ensures the appropriate level of involvement and approval
  • Attend regularly the Change communication forum and play an active role in developing and embedding best practice change communication across the company
  • Develop, manage and support the delivery of the stakeholder engagement framework (or supporting/aligning if owned' by others within the programme)
  • Work closely with the central Internal communications team and Head of Internal Communications to ensure alignment and understanding across the company
  • Work in collaboration with the HR and other business and service functions in the delivery of organisation change.

Profile:

  • Experience in leading a major change programme which had significant organisation impacts is essential
  • Deep understanding of change and the psychology of change
  • NB some roles may also require particular expertise in people or IT change

Qualifications:

  • Communications qualification (ideal)
  • Organisation development, psychology or other change related qualification (beneficial)
  • University bachelor's degree or above
  • Language: Fluent English/French. Tri-lingual (Dutch) preferred

Personal competencies:

  • Team player with a collaborative approach
  • Ability to work in a fluid, fast changing, complex and potentially ambiguous environment
  • Well organized and results-oriented with an understanding of business as well as communication
  • Confidence to advise and coach senior managers
  • Resilience in a changing and sometimes challenging environment
  • Excellent written and verbal communication skills
  • Thrives on working in a fast paced environment
  • Good interpersonal skills
  • High personal and professional integrity
Start date
ASAP
Duration
12 Months+
(extension possible)
From
Base 3
Published at
04.07.2017
Project ID:
1373493
Contract type
Freelance
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