Description
Provide a highly-responsive reactive media handling capability, as well as proactively creating and seeding stories, and developing quality direct-to-consumer' campaigns and content using digital and social media.Deliver informative external communications to assist the effective operation of client's services and promote the agency's vision, priorities and policies.
Ensure all communications activity is insight-driven and fully evaluated.
Experience Required:
Essential:
Experience of working in a press office
Experience of working with the media, including digital and social media
Good verbal and written communication skills
The ability to write clearly and simply, using plain English
A practical understanding of how print, broadcast and digital media work, including the media cycle, circulation and deadlines
Negotiation and persuasion skills; ability to build alliances to make a case
The ability to work under pressure to meet tight deadlines
A practical understanding of emerging digital services, tools and trends, including techniques for optimising digital content
Desirable:
Understanding of the theory and practice of behaviour change
Ability to carry out data analysis to understand audiences
An awareness of the agency's work and wider government priorities