Description
Job title: Marketing Analytics & Effectiveness Manager
Job type: Contract
Length: 6 months
Day rate: £300
Location: London/Bristol
One of our leading finance services client is looking to recruit a Marketing Analytics & Effectiveness Manager for their high- performing team based in London.
If you have a Marketing Effectiveness experience, knowledge of relevant analytical methodologies and personal credibility, then this opportunity might be ideal for you.
What will you be doing?
As a Marketing Effectiveness Manager, you will play a key role which ensures making better marketing investments using any and all sources of insight including customer, competitor and digital data.
You will be working on a portfolio of projects including broadcast ATL advertising to personalised digital content for customers.
You will be helping shape the thinking on marketing optimisation and the way the organisation attributes outcomes to different elements of the marketing journey. Managing a diverse range of campaign effectiveness projects.
Skills required
- You must have a Marketing Effectiveness experience gained within large scale organisation.
- Relevant analytical methodologies and techniques knowledge.
- Advanced skills in Excel and competency in a range of analytical toolsets such as SQL, VBA and/or SAS, SPSS.
- Experience of data visualisation tools
- Personal credibility and ability to work with a broad range customers and external partners.
Who will you be working with?
The recruiting organisation is one of the leading banking companies in UK. Their mission is to make a positive difference to the millions of customers. Joining them, you will have the opportunity to learn the marketing skills of tomorrow, embracing the latest technologies and emerging digital channels.
You can be working from either London or Bristol office!
If you are interested in the role and have the relevant skills and experience, please apply for the Marketing Analytics & Effectiveness Manager now!
Key words: Marketing Analytics & Effectiveness Manager, Marketing analytics, Marketing investment, Portfolio of projects, Marketing optimisation, Management of campaign projects, Marketing effectiveness, Data visualisation tools, Bank, London, Bristol