Description
- 5+ years hands-on experience with Salesforce Sales and/or Service Cloud
- 3+ years hands-on experience with Salesforce Marketing Cloud (fka ExactTarget) including AMPScript, Data Extensions, Automation studio and Journey Builder.
- Experience in creating and maintaining Automations/Data Extensions and connector data transfer processes in Marketing Cloud.
- Ability to perform administrator functions such as user management, profile configuration, data management, etc.
- Experience in developing and maintaining email templates within Marketing Cloud.
- Experience in developing and maintaining user preference center within Marketing Cloud.
- Experience in implementing Social Studio is preferable.
- HTML, CSS, JSON coding experience (Front End)
- Understanding of cross-browser and Front End development issues and render testing
- Understanding of CAN-SPAM, email regulatory compliance, and deliverability elements
- Experience in integrating with Salesforce Sales/Service Cloud to push/pull data.
- Experience in using the Client reporting capabilities in marketing cloud.
- Experience in integrating Salesforce Marketing Cloud with web analytics tools like Webtrends, Google Analytics etc.
- Excellent written and oral communication skills
- Excellent understanding of data dependencies and design for marketing cloud journeys and campaigns.