Email Marketing Executive

London  ‐ Onsite
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Description

Role: Email Marketing Executive

Contract Length: 1 month

Location: SW London (Zone 2)

Day rate: £160 via LTD

A well-known fashion brand is looking for an email marketing exec to help ensure their email marketing is running smoothly while a new permanent email marketing manager is found.

Working under the direction of the Digital Marketing Manager this position will be Responsible for deploying emails across UK and international markets and monitoring performance, reviewing analytics and producing daily and weekly reports on each campaign and its performance.

Responsibilities

  • Overseeing management of all marketing campaigns including broadcast, targeted, triggered and all other CRM communications
  • Work closely with CRM to understand customer segmentation to maintain personalisation strategy
  • Work with brand and creative teams to maintain content and creative in line with brand vision
  • Proofing and testing of each email campaign while following and developing a thorough sign off process.
  • Analysing weekly, monthly and yearly data to increase key KPIS: OR, CTR, CR and revenue per email. Produce reports on campaign performance KPIs and communicate to management of weekly, monthly analysis and on-going strategy
  • Close liaison with email service partners including monitoring of performance before and during campaigns.

Who you'll be working with:

  • Digital Marketing Team
  • Creative team
  • Brand Marketing team
  • CRM Team
  • Online product team
  • Online Merchandising team

Required experience

  • Relevant experience within an email or digital marketing team (agency or client side).
  • Passionate about email marketing & E-commerce
  • Have a strong knowledge of ESP systems (preferably Salesforce)
  • Knowledge of HTML and CSS is required
  • Experience of using Google Analytics or a similar package
  • To be comfortable with numbers and interested in turning data into actionable insights.
  • To be detail oriented and can successfully manage multiple campaigns simultaneously.
  • Be a proactive team player, willing to step outside of your job description if necessary.
  • Fashion retail knowledge preferable but not essential

Interested and immediately available?

Contact or call

Start date
09/10/2017
Duration
1 month
From
Salt
Published at
06.10.2017
Project ID:
1429151
Contract type
Freelance
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