CRM & Loyalty Manager

London  ‐ Onsite
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Description

Role: CRM & Loyalty Manager

Location: Central London

Day rate: Up to £350 via LTD

Contract length: 3 months, ASAP start

Purpose of the role:

  • The Customer Relationship Management (CRM) & Loyalty Manager will plan, execute and follow up on customer acquisition, reactivation and retention campaigns through a variety of digital media channels.
  • The role is responsible for the coherent delivery of campaigns across the CRM and loyalty platforms in the most effective manner, from conceptualisation through to analysis.
  • This includes; idea generation, proposal preparation, overseeing the production process and execution, alongside adopting a test and learn approach.
  • The CRM & Loyalty Manager will work with the customer experience and commercial teams and external suppliers to maintain a customer-focused approach to our customer life cycle communications, delivering a CRM & Loyalty plan that creates lifetime customer value.

What you'll be doing

Your main responsibilities will be:

  • Planning and delivering of CRM & Loyalty strategies, ensuring that the plan supports the wider business strategies and is effectively targeted to encourage customer acquisition, retention and loyalty.
  • Monitor and maximise customer life cycle strategies, ensuring maximum profitability through customer lifetime value.
  • Customer journey mapping, analysing touch points to maximise commercial and customer retention opportunities.
  • Ensuring the database is segmented effectively for targeted marketing activities.
  • Managing direct communications with customers through digital channels, ensuring that a personalised and seamless experience is delivered through the most appropriate and cost efficient channel, such as email, SMS, mobile push notifications.
  • Working closely with all colleagues within the marketing and customer experience teams to ensure the CRM programme works effectively and sharing best practice with colleagues.
  • Work with the Content Manager to deliver the content marketing strategy through the CRM programme to drive engagement with the brand.
  • Manage the appointed suppliers to ensure the CRM platform structure and architecture works seamlessly across the organisation and captures all required information at key points in the customer life cycle.
  • Develop testing strategies for all aspects of the CRM programme to ensure the most effective and targeted approach for the customer and the content.
  • Ensure all data is handled in compliance with the latest Data Protection and Data Processing regulations.
  • Work with the Customer Insights Manager to enhance the CRM programme and ensure this supports the delivery of the retail, revenue and customer satisfaction strategies and targets.
  • Manage the CRM and loyalty programmes to ensure accurate forecasting, budgeting, reporting and analysis.

Needs to have the following, or equivalent qualifications;

  • Degree level qualification
  • May have advanced diploma and/or technical qualification

Interested? Send your CV to Alex or call for more info

Start date
ASAP
Duration
3 months
From
Salt
Published at
12.10.2017
Project ID:
1432329
Contract type
Freelance
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