Contract Performance Marketing Manager

London  ‐ Onsite
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Description

Xcede are working with a well known retail brand who are looking for a Performance Marketing Manager for an initial 3 Month Contract.

You will report to the Head of Online Marketing and execute strategies based on commercial objectives and implement creative, cost-efficient campaigns to drive quality traffic and customer engagement.

This is client side contract will entail managerial responsibilities and you will have autonomy over the marketing strategy.

Responsibilities:

- Manage and grow performance activities in PPC, demand side platforms (DSPs) and Affiliate networks
- Manage marketing budget and forecast to deliver efficient return on investment
- Test new strategies & channels for increased traffic and revenue
- Work closely with other digital marketing team members to ensure strategies are in line with other channels
- Identify opportunity areas for growth and optimization
- Test, launch and scale digital lead generation through programmatic buying
- Communicate learnings and insights learned through campaigns across the company
- Be seen as an expert in the performance marketing space and be able to train other team members
- Opportunity to be involved heavily with the recruitment, training and mentoring of future team members

Experience Required:

- Advanced knowledge of PPC including DSA's, RLSA, Customer Match and Adwords Scripts.
- An understanding of attribution models and DMPs
- Additional knowledge of Real Time bidding (RTB) programmatic display buying, retargeting, Facebook ads, and affiliate marketing
- International marketing experience
- Familiar with demand side platforms (DSPs) and adservers (eg Doubleclick Bid Manager, Doubleclick Campaign Manager)
- Experience working with PPC and social bid management tools (eg Adobe Media Optimizer, Kenshoo, Marin)
- Previous experience using Adwords scripts to automate campaigns and grow revenue
- Must have good analytical skills with an advanced knowledge of excel
- Experience of using Google Analytics

Start date
23/10/2017
Duration
3 months
From
Xcede
Published at
14.10.2017
Project ID:
1434260
Contract type
Freelance
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