Description
The Interim Head of Digital Marketing will be responsible for managing all online marketing channels on a global basis, across both customer acquisition and retention and will be P&L responsible for achieving both top line revenue growth whilst maximising profitability.
The Head of Digital Marketing will be responsible for strategy, campaign execution and building out core technology and operating capabilities.
Duties and Responsibilities:
- Contributing towards the overall business objectives by providing over-arching strategy and operational execution for all online marketing initiatives.
- Driving qualified traffic through various acquisition tactics including PPC, SEO, Affiliation, Email & Social Media.
- Managing the annual online marketing budget adhering to efficiency targets for performance initiatives as well as maximizing key opportunities for online brand-building activities.
- Support Product Owner in managing ongoing site optimisation and product navigation, proposing changes and initiating remedial actions to support trading across desktop, mobile and tablet.
-Developing & deploying CRM capabilities globally to build and develop the technology infrastructure, analytics platform and other appropriate tools.
- Work closely with Buying, Creative and Marketing to bring cohesive seasonal and brand campaigning to life online.
- Managing web analytics resources in order to develop, measure and optimize the key performance indicators specific to each individual marketing tactic.
- Building an advanced test & learn program that enables the teams to deliver constant performance improvements and drive strategic priorities.
- Monitor the marketplace and competitors, keeping the broader business informed of industry initiatives and key developments.
Required Skills, Knowledge and Experience:
- Must have previous experience of heading up an online/digital marketing team and a proven track record of success.
- Expert knowledge and understanding of Digital Marketing across all channels.
- Deep understanding of digital marketing strategy and the overall digital landscape.
- Excellent analytical skills and ability to synthesize large amounts of data and information into concise recommendations and action for the company.
- Must have the ability to work under constant deadline pressure and manage multiple projects across multiple teams.
- Ability to analyse and make tradeoffs to optimize return on program investments.
- Foster a positive and effective working relationship with internal stakeholders as well as with external agencies, event partner, media and industry analysts.
- Be data driven.