Email Campaign Manager - AMPScript/Salesforce

London  ‐ Onsite
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Description

Email Campaign Manager - AMPScript/Salesforce

The purpose of this role is to design and build multi-step, multi-channel, data and decision driven campaigns/journeys via Salesforce Marketing Cloud for consumer and B-to-B markets via email, push and desktop notifications.

Key responsibilities include:

Strategy and Planning

  • Help devise and implement CRM strategy to drive long-term customer engagement
  • Be the Salesforce Marketing Cloud automation and journey builder expert

Communications and Stakeholders

  • Work with the relevant stakeholders to plan and devise CRM campaigns triggered by customer behaviour.

Campaign Management

  • Work with the data analytics team and agencies to ensure effective targeting of users with relevant communications.
  • Work closely with CRM Manager to develop and implement testing strategy.
  • Help understand and define the role of push/app messaging alongside email.

Reporting and Analysis

  • Help devise, build, run and share campaign-level and customer-level reporting via Salesforce Marketing Cloud
  • Help monitor key competitor activity and develop an understanding of their marketing strategies.

Technical Requirements:

  • 2-3+ years of email and marketing automation execution experience in ExactTarget/Salesforce Marketing Cloud
  • 2-3+ years of experience working in a fast-paced, high-volume campaign environment
  • Proficient in ExactTarget proprietary Scripting language (AMPScript)
  • Good working knowledge and experience of working with APIs
  • Confident working knowledge of basic SQL
  • Expert ability in using Salesforce Marketing Cloud including Journey Builder, Mobile Studio, Social Studio and Email Studio.

Email Campaign Manager - AMPScript/Salesforce

Start date
ASAP
Duration
6-months
From
Testing Circle Limited
Published at
18.10.2017
Project ID:
1435986
Contract type
Freelance
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