Description
Email Campaign Manager - AMPScript/Salesforce
The purpose of this role is to design and build multi-step, multi-channel, data and decision driven campaigns/journeys via Salesforce Marketing Cloud for consumer and B-to-B markets via email, push and desktop notifications.
Key responsibilities include:
Strategy and Planning
- Help devise and implement CRM strategy to drive long-term customer engagement
- Be the Salesforce Marketing Cloud automation and journey builder expert
Communications and Stakeholders
- Work with the relevant stakeholders to plan and devise CRM campaigns triggered by customer behaviour.
Campaign Management
- Work with the data analytics team and agencies to ensure effective targeting of users with relevant communications.
- Work closely with CRM Manager to develop and implement testing strategy.
- Help understand and define the role of push/app messaging alongside email.
Reporting and Analysis
- Help devise, build, run and share campaign-level and customer-level reporting via Salesforce Marketing Cloud
- Help monitor key competitor activity and develop an understanding of their marketing strategies.
Technical Requirements:
- 2-3+ years of email and marketing automation execution experience in ExactTarget/Salesforce Marketing Cloud
- 2-3+ years of experience working in a fast-paced, high-volume campaign environment
- Proficient in ExactTarget proprietary Scripting language (AMPScript)
- Good working knowledge and experience of working with APIs
- Confident working knowledge of basic SQL
- Expert ability in using Salesforce Marketing Cloud including Journey Builder, Mobile Studio, Social Studio and Email Studio.
Email Campaign Manager - AMPScript/Salesforce