Description
We are a technology company in the global payments business. We connect consumers, financial institutions, merchants, governments and businesses worldwide and enable them to use secure and convenient electronic forms of payment.
This role sits within the professional services arm of our business, where we provide Real Time transaction data and proprietary analysis, data-driven consulting, and marketing services solutions to help clients optimise, streamline, and grow their businesses.
One of our issuer partners has a requirement for a B2C campaign manager on a 8 month contract to sit onsite within their marketing team.
Focusing on Customer Lifecycle Management and working closely with the Senior Portfolio Manager your main responsibilities will be to:
- Launch direct mail and digital direct marketing campaigns to drive measurable customer behaviour, such as activation and usage, through different channels. Working closely with the our analytics team to segment and target customers based on tenure, behaviour, and product ownership to ensure that we are delivering the right message and/or offer at the right time.
- Manage direct marketing agencies from briefing to execution, driving measurable results and cost efficiencies and supporting with supplier management and project documentation
- Leverage and applying our best practices from across the European region and globally, identifying opportunities to both import and export marketing tactics and solutions for the benefit of the end client
You will be a self-starter possessing excellent stakeholder management and interpersonal skills with:
- Experience at driving results oriented, complex retention marketing campaigns at major financial institutions
- Credit Card marketing experience is a must, life cycle marketing experience a plus
- Agency management
- Understanding and application of analytics and metrics to drive marketing campaigns
- Knowledge of the Compliance process
- Excellent PowerPoint skills; excellent oral and written presentation skills
- Ability to work on multiple projects simultaneously