Campaign Direct Marketing Analyst - Business Intelligence (Dutch speak

Brussels  ‐ Onsite
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Description

My client is looking for an experienced Campaign Direct Marketing Analyst who has a basic knowledge of BI tools, databases & datawarehouse to join the team as a Campaign specialist - Business Intelligence department

Main Tasks

  • You will be part of the Campaign Operations team within the Business Intelligence department that is responsible for the development of direct marketing target lists
  • Discuss with marketing the target group they want to contact for their direct marketing actions (retention, acquisition, winback) and give advice on selection possibilities based on available data.
  • Translate the customer targets into data requirements in order to prepare and script the customer target files (via IBM campaign tool or SQL Scripting)
  • Knowledge of the IBM campaign tool is a plus, but not required upfront: learn on the job and internal training will be a first important aspect of the job.
  • Respect & apply contact rules for mailings, outbound calls, SMS campaigns,
  • Deliver the target files to the agencies (they will contact the customers based on your input)
  • Report on & pro actively follow up on issues in order to guarantee on time & correct delivery of final campaign target files

Skills

  • Strong knowledge of SQL (to be used in a business context)
  • Basic knowledge of BI tools, databases & datawarehouse
  • Knowledge of IBM campaign tool is not needed (learn on the job - training foreseen)
  • Analytical skills - familiar with relational databases - likes to work with data - likes to work in direct marketing context
  • Dynamic, entrepreneurial, self-starter, stress resistant, pro-active and fast learner profile.
  • Strong communication skills & result oriented

Languages

Dutch and English

Start date
ASAP
Duration
6 months
From
ComTech Europe Limited
Published at
13.01.2018
Project ID:
1483834
Contract type
Freelance
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