Description
Title: Marketing Manager
Start Date: ASAP
Duration: 3 -5 days/week for 6 months
Location: London or Chester. Flexibility to travel between the two locations and also Crawley on occasions.
Role Description:
We are a leading technology company in the global payments business. We connect consumers, financial institutions, merchants, governments and businesses worldwide and enable them to use secure and convenient electronic forms of payment.
This role sits within the professional services arm of our business, who provide Real Time transaction data and proprietary analysis, data-driven consulting, and marketing services solutions to help clients optimise, streamline, and grow their businesses.
One of our card issuing partners has a requirement for a B2C marketing manager on a c.6 month contract to sit onsite within their marketing team. Focusing on winning back previous credit card customers through highly targeted marketing activities, the role will report to the Head of Marketing and will work closely with the Marketing Lead for Co-Brands.
Responsibilities:
Lead development of a successful strategy to win-back previous credit card customers
Developing a winning marketing plan, ensuring that all activity is optimised via best in class targeting and multi-channel execution to drive customer engagement and portfolio profitability
Lead the execution of the marketing plan, working closely with the issuers marketing team
Managing key stakeholders (internal, partners and agencies)
The Marketing Manager will report to the Head of Marketing, and will work in close partnership with the
Marketing Lead in charge of the co-brand relationship.
Skills & Requirements:
Strong marketing background with at least 10 years. experience developing and driving results orientated marketing strategies and direct mail and digital marketing campaigns at major financial institutions
Credit card marketing and life cycle marketing experience is a must
Acquisition and Loyalty Programme marketing experience a plus
Strong experience and understanding of working with data and developing segmentation approaches to optimise campaign results
Strong strategic thinking with analytical skill
Energetic self-starter, possessing excellent stakeholder management and interpersonal skills