Web Analytics Manager/Web Analyst/Digital Analyst

London  ‐ Onsite
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Description

Web Analysts!

I have a really exciting contract for a well established start up in South West London. They are growing their digital team at pace and this is a key new hire! You must be an expert in Google Analytics & Tag Manager.

Anyone from fashion, beauty, E-commerce is desirable!

Please see below the brief:

  • Setup daily, weekly and monthly KPI reports for multiple country sites
  • Own the tracking and tagging strategy, utilising Google Tag Manager
  • Create, maintain and extend the dataLayer to track key variables
  • Pro-actively monitor site and online marketing campaign activity, making actionable insights for areas of opportunity
  • Perform A/B testing of site functionality and page design, to improve KPIs
  • Analyse on-site consumer journeys and funnels, to identify opportunities for improvement
  • Setup social monitoring and KPI reporting

Key Skills

  • Advanced knowledge of Google Analytics management, including dataLayer management, property management and tracking management
  • Experience in managing and implementing tagging via Google Tag Manager
  • Experience using A/B testing tools, such as visual website optimiser
  • Advanced Excel experience required
  • Confident at articulating insights and data visualisation

If you have the right skill set and looking for work- apply now!

Start date
ASAP
Duration
3 months
From
La Fosse Associates Limited
Published at
19.01.2018
Project ID:
1487186
Contract type
Freelance
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