Description
Role: Email Producer
Day rate: £150-£200 via LTD
Contract length: 3 month initial, likely to go permanent
Start Date: ASAP
Location: West London
This role is extremely urgent, so immediately available candidates will be prioritised.
This role is ideal for an entry-level candidate with basic web analytics and email marketing experience who is looking to join a global business and progress their career within eCRM Marketing.
Working closely with the Sales & Marketing and Editorial/Creative teams, the eCRM producer will produce excellent email campaigns that drive strong engagement, and are easily measurable to improve future campaign performance.
Responsibilities:
- Prepare and build complete email campaigns (HTML, links, dynamic content, audience etc.) using Responsys email service provider.
- Manipulate data to target emails to key regions and customer segments
- Complete regular reporting and analysis of email campaigns for insight building and channel optimisation
- Work with email service provider to ensure best practice is being followed
- Coordinate team reports and analysis
- Assist Email Marketing Executive's on email channel projects
- Work with the CRM Analyst on reporting and segmentation
- Work with the CRM Executive to support on new campaigns and initiatives
Essential Skills & Requirements:
- Must be detail-oriented, deadline driven, and able to multi-task with solid organizational and time management skills
- Experience using an ESP
- Full of energy and possesses a positive outlook. Someone who is willing to learn and always strives to be the best.
- Diplomatic in their nature, with the ability to see the bigger picture and how working across multiple teams creates the best working culture and results
- Hungry for knowledge and always challenging the world around you
- Basic understanding of HTML principles
- Good understanding of email marketing best practice
- Experience of working within a fast-paced environment, and adhering to competing deadlines and priorities
- Highly analytical with excellent excel reporting skills