Description
Marketing Manager - Product Marketing, Eloqua, Customers, Engagement
Marketing Manager required by global organisation based in their London office. In this role, you will partner with a team of experts from around the business and be responsible for the setup, delivery, measurement and optimization of the way that we successfully on-board and engage our accountant customers. On-boarding and engagement already exists but the person in this role will be taking the focus to the next level to provide the best customer experience ever which in turn is expected to have a positive business outcome through reduced churn and increased LTV.
- Measurement/analysis and reporting of weekly attrition and churn drivers, creating recommendations for improvements to acquisition process, product and comms
- Building and developing comms strategy, determining best content to effectively demonstrate product benefits, deciding most effective channels
Desired experience:
- 3 - 5 years of marketing experience
- At least 1+ Years Product marketing management experience.
- Understanding of retention marketing, customer engagement, loyalty, on-boarding. Must be related to existing customer marketing.
- Eloqua experience
- Experience using email, social (multi-channel)
- Strong analytical skills
- Someone who has done on-boarding and engagement
- Experience in project management and able to multi task and balance demands
If you are interested in this marketing management position, please apply below.
Marketing Manager - Product Marketing, Eloqua, Customers, Engagement